Email Marketing

The first three months of each year play a special role in the tourism industry. While new budgets, offers, and discounts are set from November each year, the most important …

The days are slowly getting longer, the temperatures are milder and the surroundings becoming greener. Spring is around the corner and Easter is not far away either. Between spring fever …

Valentine’s Day is the first big “shopping event” in the new year. Online retailers should use the “Day of Love” for clever Valentine’s Day campaigns to create incentives to buy …

The number of email addresses continues to grow and in 2024 it’s expected to be about 4.48 billion email users worldwide. The large reach and direct contact to recipients make …

2020 was challenging and turned the whole world upside down. Among other things, it taught us to remain flexible in order to react to unpredictable situations. But it also showed …

Black Friday marks the unofficial beginning of the Christmas shopping season. While consumers are hunting for great bargains, retailers positioning themselves among the competition. With 62% of consumers using the …

Email marketing is an effective strategy for customer acquisition and retention. In order to stand out from the mass of emails, a few points should be considered. Technical, strategic, and …

With a good google ranking, tour operators, hotels, and airlines primarily win customers researching for specific travel destinations. While indecisive and spontaneous tourists, who decide last minute and who don’t …

International Women’s, Men’s, Mother’s or Father’s Day – there are many public holidays that companies use for special email campaigns to reach the female or male target group. Through so-called …

Money is a sensitive issue for many Germans, no matter in which form: cash, income, loans or investments. When it comes to finance matters, most people are cautious and expect …