Reputation and trust are two things the email marketing industry is lacking. In this interview, Ana Cunha talks about a solution. With Emailbidding, an email marketing marketplace that has recently been acquired by Audience Serv, she aims to transform email marketing with proven solutions.
Hi Ana, tell us a bit about yourself.
„Hi! I am VP of Emailbidding Platform at Audience Serv. I am an internationally minded person with a technical background and a passion for customer success. Driving growth of the Emailbidding platform gives me the chance to see clients in multiple countries benefit from a proven solution designed to transform and deliver value to the industry. After having served in executive positions with multinational technology companies, I feel privileged to work with such a dynamic, bright, result-oriented, and fun team.“
What exactly is Emailbidding?
“Emailbidding is a web-based email marketing marketplace that connects advertisers and publishers. The platform focuses on providing a scalable email marketing solution that will help marketers to make B2C customer acquisition as easy and effective as possible. Intelligent algorithms and an automatic matching process bring together relevant campaigns from advertisers and the ideal user segment from publishers. This revolutionary approach drives ROI for advertisers, publishers, and subscribers.”
What brought you to Emailbidding?
„I quit a corporate career to embrace more dynamic startup ventures and at the same time dealing with new technologies and industries. After a few experiences in quick-moving startups, Emailbidding came as the perfect place where I could bring my experience to fruition.“
What is the company mission and vision at Emailbidding?
„To be the go-to solution for email marketing. We are on a mission to scale the business and achieve a transformative effect that can be reached when Publishers are integrated. That way, we can offer the best value for advertisers, publishers and subscribers in each geography.”
Emailbidding claims to be an exceptional and revolutionary email marketing marketplace. How so?
„It’s no secret that the email marketing industry often gets a bad reputation. Whether it’s declared dead or even associated with spam, email marketing’s reputation has suffered greatly in recent years. With Emailbidding we have created a solution that provides transparency and reliability and that delivers measurable results that convinces marketers. Overall, Emailbidding brings back confidence to the email marketing industry.“
In 3 sentences, how would you pitch Emailbidding to potential clients?
“Emailbidding is the email marketing marketplace that finally makes B2C customer acquisition easy, trustworthy, and cost-effective. Advertisers can setup a campaign in less than 5 mins and reach their perfect target group – people with a high level of interest in their campaigns – and therefore, campaigns convert exceptionally well. Your time, efforts, advertising budgets and contact databases are precious; That’s why we created Emailbidding for you.”
What makes Emailbidding different from other competitors?
„I’ve seen many platforms that are built to generate quick but doubtful and unsustainable results leaving you with an odd feeling. Emailbidding has the best interests of advertisers, publishers, and subscribers in mind. It was designed with a unique algorithm and set of configurations to achieve this purpose in a marketplace that combines audiences from multiple publishers.“
What do you think are the biggest challenges our industry will face in the next 5 years?
„Consolidation. It’s a mature market with opportunities for incumbents who have demonstrated to thrive in the industry.“
What are you expecting from joining the Audience Serv Group?
„I am confident that we will grow Emailbidding on a worldwide level with the power and support of Audience Serv. Together we will continue to bring reputation and trust to the email marketing industry.“
What, in your opinion, is the most important thing a company needs to succeed?
„A culture that drives focus on the client. Being a B2B and a marketplace company, as Emailbidding is, our three “clients”: advertisers, publishers and subscribers are the top priority for us.“
How do you manage your daily work?
„I am a very intuitive person. I like to create time to step back and think about my role and the value the company expects from me, to be proactive and ensure I make the time for those tasks where I may be best positioned to deliver. Besides that, I am a morning person and I have my regular meetings and calls and a to-do list like everyone else.“
Would you rather…
… work 80 hours one week and have the next week off or work 40 hours for the two weeks?
„I like balance in my life, and I am a true believer that we need to manage all things going on (work, family, friends, leisure, hobbies, …) therefore I would rather have 2 weeks 40h each, instead of putting aside all other elements for a space of time.“
… do something you love and make just enough money to get by or do something you hate but make billions of dollars?
„love, love, love…“
… have a constant supply of the best coffee in the world at your office or a constant supply of the best snacks in the world at your office?
„I would love to have a constant supply of the best snacks in the world! “
More information about Emailbidding is available at www.emailbidding.com.
About Audience Serv
Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
More information: www.audienceserv.com
Global Marketing Manager
Audience Serv GmbH
+49 30 467 2401-10