Best Practice

The first three months of each year play a special role in the tourism industry. While new budgets, offers, and discounts are set from November each year, the most important …

Email marketing is an effective strategy for customer acquisition and retention. In order to stand out from the mass of emails, a few points should be considered. Technical, strategic, and …

With a good google ranking, tour operators, hotels, and airlines primarily win customers researching for specific travel destinations. While indecisive and spontaneous tourists, who decide last minute and who don’t …

Money is a sensitive issue for many Germans, no matter in which form: cash, income, loans or investments. When it comes to finance matters, most people are cautious and expect …