The days are slowly getting longer, the temperatures are milder and the surroundings becoming greener. Spring is around the corner and Easter is not far away either. Between spring fever and the end of Lent, there is no better event that brings family and friends together. In addition, the Easter holidays lure with games, fun, and gifts. Did you know that adults spend an average of almost 38 euros on Easter gifts?
As a marketer, you shouldn’t miss out on a great Easter email campaign. We’ll give you 5 tips for an eggcellent Easter newsletter and hope you enjoy planning!
Tip 1: Define Goals For Your Easter Campaign
Awareness, sales growth, or customer loyalty? It’s important to have a clear goal and to plan a campaign accordingly. To existing customers, you could offer special promotions or exclusive discounts to drive retention. But Easter campaigns are also a great way to reach and attract new customers.
When defining your goals, take into account that Easter takes place during the transition period. This gives you the ideal opportunity to present products for the new season.
Tip 2: Plan and Schedule Your Email Campaign
The ideal send-out time for the start of your Easter campaign is around 2-3 weeks before Easter Sunday on April 4th, 2021. So a little planning in advance is important to start promoting on time. But don’t worry, even if you are behind schedule, the week before Easter is just fine for a successful email campaign.
Easter includes several holidays, which are celebrated on a long weekend every year. Therefore, it’s important to think about the best day and time. Use the results from the previous year for your decision and test your campaign on different days and times with A / B testing.
Tip 3: Subject Line – Creative and Captivating
Your subject line for your Easter emails should be short and crisp, but also creative and humorous. It‘s important to arouse the curiosity of (new) customers and give them the first idea of your campaign content.
Use emojis in your subject line to give your newsletter a personal touch and attract more attention in the mailbox of users. But please use the colorful icons sparingly and only use suitable emojis only.
Did you know that a personalized subject line can increase open rates by 10.6%? That was the result of a study by Sendinblue. So address your (new) customers by name! If you do not know the name, there are other ways to address recipients personally. For example, you could highlight certain characteristics and interests such as “Dear cat lover” or “Hello sports friend”.
Tip 4: Choose An Original Easter Design – Without Clichés
To visualize an Easter email campaign, Easter eggs or Easter bunnies are high on demand. Many marketers use stock media images for their Easter newsletter design, although it can be quite clichéd and less original. Why don’t you try a new approach for your campaign this year? Use creative and unique images from photographers or design your own graphics to create your very own look.
It is important to create a professional newsletter and to find the right balance between image and text. The goal of the campaign should be clearly reflected within a highlighted CTA to make the customer experience as simple as possible.
Tip 5: Sweepstakes & Gamification
People love games, especially when there is something to win! That is why Easter is simply the perfect time for sweepstakes. Games do not only ensure fun but also increases your conversions! Such type of campaign is also a great way to generate new leads and to win new customers. By the way, have you already participated in our Easter competition ” Feed the Bunny”?
But the fun doesn’t end with a raffle. The fun factor can also be transferred through the email layout and the landing page. With great gamification, you will stay in the recipient’s memory much longer. Playful, moving elements can illustrate your campaign content and increase user engagement.
Conclusion
Easter is a great opportunity for email campaigns. Family, joy, and fun are clearly in focus and can be taken up in your campaign as part of a sweepstake and / or gamification. Since Easter is at the beginning of spring, use bright, colorful, positive designs for your newsletter. As a marketer, you should avoid stereotype images. It’s much better to use unique photographs and graphics.
