Email Marketing Still
Matters in 2024
01
REASONS WHY COMPANIES SHOULD CONSIDER EMAIL MARKETING
ESSENTIAL
More than 90 percent of survey respondents say email marketing is important to their company's overall success.
OPTIMAL
55 percent of consumers say email is their preferred digital channel for business communication.
CRUCIAL
Email is considered one of the most effective channels for marketing, with 79 percent of marketers placing it in their top 3.
UBIQUITOUS
More than half the world's population (over 4.2 billion people) were active email users globally in 2022. By the end of 2026, that figure is projected to go over 4.7 billion.
PROMISING
The use of Al in email marketing is expected to grow, helping in crafting emails, creating catchy subject lines, and personalizing content.
EFFECTIVE
A staggering statistic highlights its ongoing relevance: email marketing offers a return on investment (ROI) of 36€ for every 1€ spent.
02
CHECK OUT THOSE IMPRESSIVE NUMBERS AND STATISTICS
4,6
EMAIL USERS WILL EXIST WORLDWIDE IN 2025.
50
OF PEOPLE BUY FROM MARKETING EMAILS AT LEAST ONCE PER MONTH
87
OF BRANDS SAY THAT EMAIL MARKETING IS VERY CRITICAL TO BUSINESS SUCCESS
38
OF BRANDS ARE INCREASING THEIR EMAIL BUDGET, AND JUST 10% ARE MAKING CUTS.
60
OF RESPONDENTS SAY THAT MARKETING EMAILS HAVE INFLUENCED THEIR
36
FOR EVERY 1€ SPENT IS THE AVERAGE ROI THROUGH EMAIL MARKETING. PURCHASES.
Source: Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
Email Marketing
has even more benefits
03
EMAIL MARKETING REMAINS CRUCIAL IN DIGITAL STRATEGIES FOR NUMEROUS REASONS
TARGETED
Email Campaigns give you the chance to reach an ultra-specific audience with personalized campaigns.
MOBILE
Mobile email marketing allow consumers to do their research and make their purchases in a matter of seconds.
DIRECT
Email marketing gives you a direct line to the email inboxes of your (potential) customers.
SCALABLE
The number of email users is far more than any other social media channel. Email marketing can be used to reach large audiences worldwide.
GENEROUS
Newsletter not only give you enough space to fully present your message but it also provides you the full attention of your readers.
MEASURABLE
Email Marketing allows you to track open, click-through and conversion rates. Real-Time results make it easy to spot how a campaign can be optimized.
use email marketing
successfully
Email Marketing is a powerful way to maximize your online marketing efforts. It will help you to strengthen your brand awareness, to drive traffic & sales, and to build long-term customer relationships.
04
boost company growth

Increase Brand Awareness

Spread your message and leverage the direct connection to your potential customers per email.

Use storytelling to combining facts with a narrative to deliver your message.

Address the needs of your potential customers to connect.

Reach thousands of potential customers and increase the awareness for your brand.

Drive traffic & conversions

Boosting traffic and sales is the most common use case for email marketing.

Targeting segmented target groups with personalized offers will boost conversions.

Thanks to state-of-the-art technologies you can send your newsletters at the right time to the right audience with outstanding results.

You can scale your email marketing campaigns with little effort and maximize your ROl.

Build customer loyalty

Take new generated leads and customers down the funnel and maximizing your profits. Increase customer retention to augment the lifetime value of your customers.

Continue to build relationships with all new customers (customer retention/loyalty).

Up-/Down-/Crosselling to generate more sales.

Examples: Regular Newsletter, Loyalty Rewards, Business & Product Updates, Reminder, Birthday Emails.

Let's talk about
your Marketing Strategy
We take a quick look at your current inbound marketing strategy and your target group and give you great advice on how to drive your business growth.
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