{"id":862,"date":"2021-01-12T11:12:28","date_gmt":"2021-01-12T11:12:28","guid":{"rendered":"https:\/\/audienceserv.com\/blog\/?p=862"},"modified":"2022-08-09T14:46:49","modified_gmt":"2022-08-09T13:46:49","slug":"tipps-zur-effektiven-e-mail-marketing-kampagnen-planung-2021","status":"publish","type":"post","link":"https:\/\/audienceserv.com\/blog\/de\/tipps-zur-effektiven-e-mail-marketing-kampagnen-planung-2021\/","title":{"rendered":"Tipps zur effektiven E-Mail-Marketing-Kampagnen-Planung 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"862\" class=\"elementor elementor-862\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-626c484 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"626c484\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c96fd47\" data-id=\"c96fd47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfe780e elementor-widget elementor-widget-text-editor\" data-id=\"dfe780e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Jahr 2020 hat so einige Herausforderungen mit sich gebracht und die ganze Welt auf den Kopf gestellt. Es hat uns unter anderem gelehrt, flexibel zu bleiben, um auf unvorhersehbare Situationen zu reagieren. Doch es hat uns auch gezeigt, dass sich einige Dinge niemals \u00e4ndern werden. Wie zum Beispiel die Freude an traditionellen Festtagen, das gute Gef\u00fchl die Liebsten zu beschenken, und trotz negativer Umst\u00e4nde nicht die Freude am Leben zu verlieren.<\/p><p>Und genau darauf sollten sich Marketer im n\u00e4chsten Jahr konzentrieren: Gute Events f\u00fcr tolle Marketing-Kampagnen nutzen mit Spielraum f\u00fcr Anpassungen. Jedes Kalenderjahr bietet so viele M\u00f6glichkeiten f\u00fcr originelle Aktionen. Nutzen Sie Aktionstage, um spannende E-Mail-Marketing-Kampagnen f\u00fcr das kommende Jahr zu planen.<\/p><p>Wir haben einige Tipps zusammengetragen, was bei der Kampagnenplanung f\u00fcr 2021 zu beachten ist.\u00a0 Au\u00dferdem k\u00f6nnen Sie die wichtigsten Eventtage in unserem <a href=\"#Download_Email-Calendar\">E-Mail-Marketing-Kalender 2021<\/a> finden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-072d27e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"072d27e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27f00f3\" data-id=\"27f00f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed92019 elementor-widget elementor-widget-heading\" data-id=\"ed92019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erstellung eines E-Mail-Marketing-Kampagnen-Plans f\u00fcr 2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-a505076 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a505076\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49027e6\" data-id=\"49027e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc8f18a elementor-widget elementor-widget-text-editor\" data-id=\"bc8f18a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um passende Marketingmomente zu nutzen, ist eine gr\u00fcndliche Kampagnenplanung ein Muss! Zwischen all den Aktions- und Feiertagen ist es wichtig sich zu entscheiden, auf welche Promotions Sie sich konzentrieren m\u00f6chten. Richten Sie Ihre Kampagnen dabei an Ihren Unternehmens- und Marketingzielen aus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-43ba7eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ba7eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6842b8c\" data-id=\"6842b8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-108ae67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"108ae67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-692d4e2\" data-id=\"692d4e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce9b836 elementor-widget elementor-widget-image\" data-id=\"ce9b836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea17fc9\" data-id=\"ea17fc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fea185b elementor-widget elementor-widget-text-editor\" data-id=\"fea185b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Recherche &amp; Brainstorming<\/strong>: Schaffen Sie sich einen \u00dcberblick \u00fcber Aktionstage f\u00fcr 2021 und w\u00e4hlen Sie passende Themen f\u00fcr Ihr Unternehmen. \u00dcberlegen Sie dabei, welche Promotions und Kampagnen sich am besten eignen w\u00fcrden.<\/li><li><strong>Erstellung eines Kampagnenplans<\/strong>: Fassen Sie ausgew\u00e4hlte Themen in einer Art Redaktionsplan Dieser hilft Ihnen, Kampagnen zeitlich und inhaltlich zu planen. So gelingt es, Kampagnen mit gen\u00fcgend Vorlauf und konsistenter Aufteilung zu planen.<\/li><li><strong>Kampagnen-Durchf\u00fchrung<\/strong>: Bestimmen Sie die passenden Formate und Kan\u00e4le f\u00fcr Ihre Kampagnen. Dabei sollten Sie ihre Marketingziele und Zielgruppen im Auge behalten und ihre Customer Journey bedenken. E-Mail-Kampagnen dienen als tolles Format, wenn es um die Neukundengewinnung\/Awareness geht. Social Media beispielsweise ist ein geeigneter Kanal f\u00fcr die Consideration Phase.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-bc0e10f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc0e10f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69e2de8\" data-id=\"69e2de8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b385d4c elementor-widget elementor-widget-heading\" data-id=\"b385d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Auswahl geeigneter Aktionstage f\u00fcr Newsletter-Kampagnen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-6cf3906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf3906\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60afc95\" data-id=\"60afc95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cfc572 elementor-widget elementor-widget-text-editor\" data-id=\"9cfc572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei der Auswahl von Aktionstagen f\u00fcr Ihre Kampagnen, ist ein wenig Kreativit\u00e4t gefragt. Verkn\u00fcpfen Sie international zelebrierte Thementage spielerisch mit Ihren Produkten und Leistungen. Mit dieser Art von Werbung k\u00f6nnen Sie mit Witz und Sympathie Aufmerksamkeit gewinnen.<\/p><h4>Welche Arten von Ereignissen gibt es?<\/h4><p><strong>Feiertage<\/strong>: Traditionelle Festtage und etablierte &#8220;Shoppingtage&#8221; wie der <a href=\"https:\/\/audienceserv.com\/blog\/de\/black-friday-2020-so-wird-ihre-e-mail-kampagne-zum-erfolg\/\">Black Friday<\/a> sind fest verankert im Kalender und d\u00fcrfen bei der Kampagnenplanung nicht fehlen. Ob Ostern, Pfingsten oder Weihnachten \u2013 wenn Familie und Freunde zusammenkommen, schenkt und beschenkt sich jeder gern. Spezielle Angebote sind also ein Muss!\u00a0<\/p><p><strong>Aktionstage<\/strong>: Neben den meist religi\u00f6s gepr\u00e4gten Feiertagen gibt es auch spezielle Aktionstage, die oft von Organisationen wie <a href=\"https:\/\/www.un.org\/en\/sections\/observances\/international-days\/\">UNESCO<\/a> oder Vereinen ausgerufen werden. Sie dienen dazu, an bestimmte Events oder Themen zu erinnern. Auch amerikanische Thementage wie der \u201eSelfie Day\u201c am 21.06, werden gern f\u00fcr Kampagnen genutzt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-b6b701b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6b701b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d040988\" data-id=\"d040988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4071144 elementor-widget elementor-widget-heading\" data-id=\"4071144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie nutzt man Aktionstage f\u00fcr die E-Mail-Marketing-Strategie?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-594d222 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"594d222\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b8ed2f\" data-id=\"2b8ed2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0593b6e elementor-widget elementor-widget-text-editor\" data-id=\"0593b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jeder Marketer wei\u00df, welche Kampagnen f\u00fcr Feiertage geplant werden sollten. Doch bei den erw\u00e4hnten Aktionstagen wird es etwas schwieriger. Hier ist Sensibilit\u00e4t, Kreativit\u00e4t und Mut gefragt.<\/p><p>Sie k\u00f6nnen <strong>lustige und skurrile Aktionstage<\/strong> f\u00fcr kreative E-Mail-Kampagnen nutzen. Beispielsweise k\u00f6nnen Sie den Weltschlaftag am 19.03.2021 f\u00fcr eine originelle Promotion-E-Mail nutzen. Ein gesunder, erholsamer Schlaf ist f\u00fcr uns alle kostbar, um Energie f\u00fcr den Tag zu tanken. Mit diesem Aufh\u00e4nger k\u00f6nnen Sie Ihren (Neu-)Kunden erkl\u00e4ren, wie Ihre Produkte\/Service zu einem guten Schlaf beitragen. Hilft Ihre Matratze, um in den Schlaf zu finden oder sind es Ihre guten Kreditkonditionen, die Ihre Kunden sorgenfrei einschlummern lassen? Sie sehen: Aktionstage k\u00f6nnen ganz vielseitig genutzt werden.<\/p><p>Doch die Event-Tage bieten auch die M\u00f6glichkeit, sich als Unternehmen zu <strong>kritischen und wichtigen Themen<\/strong> zu positionieren.\u00a0 Ihre Reichweite kann dazu genutzt werden, Stellung zu nehmen und auf ernsthafte Themen aufmerksam zu machen. Zum Beispiel k\u00f6nnen Sie am Tag der Menschenrechte, am 10.12., Kampagnen rund um das Thema Freiheit, Gleichheit und Menschenw\u00fcrde planen. Hier ist es jedoch wichtig, die Zielgruppe zu verstehen und m\u00f6gliche Reaktionen abzusch\u00e4tzen. Derartige Kampagnen bieten eine gro\u00dfartige Chance, mit ehrlichen und mutigen Statements Bewusstsein und Vertrauen zur Marke aufzubauen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-67639f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67639f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80b01e2\" data-id=\"80b01e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9829a0f elementor-widget elementor-widget-menu-anchor\" data-id=\"9829a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Download_Email-Calendar\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-679d9d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"679d9d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c6c5dc\" data-id=\"8c6c5dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f15f5 elementor-widget elementor-widget-heading\" data-id=\"45f15f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Mail-Marketing-Kalender 2021 - Kostenlos Herunterladen:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-0570364 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0570364\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc46abc\" data-id=\"cc46abc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1f7e47 elementor-widget elementor-widget-html\" data-id=\"f1f7e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pardot\"><iframe src=\"https:\/\/go.audienceserv.com\/l\/875661\/2020-12-16\/kx64b7\" width=\"100%\" height=\"580\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Das Jahr 2020 hat so einige Herausforderungen mit sich gebracht und die ganze Welt auf den&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[160,168],"tags":[133],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-de","category-online-marketing-de","tag-e-mail-marketing-fuer-bestimmte-feiertage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tipps zur effektiven E-Mail-Marketing-Kampagnen-Planung 2021<\/title>\n<meta name=\"description\" content=\"Alles zur E-Mail Marketing Kampagnen Planung 2021. 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