{"id":752,"date":"2022-10-06T16:47:00","date_gmt":"2022-10-06T15:47:00","guid":{"rendered":"https:\/\/audienceserv.com\/blog\/?p=752"},"modified":"2023-02-14T10:56:30","modified_gmt":"2023-02-14T09:56:30","slug":"black-friday-2020-8-insights-for-your-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/audienceserv.com\/blog\/black-friday-2020-8-insights-for-your-email-marketing-campaign\/","title":{"rendered":"Black Friday: 8 Insights for your email marketing campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"752\" class=\"elementor elementor-752\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-7b60aa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b60aa4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c3bd44\" data-id=\"9c3bd44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a36b73 elementor-widget elementor-widget-text-editor\" data-id=\"7a36b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Black Friday marks the unofficial beginning of the Christmas shopping season. While consumers are hunting for great bargains, retailers positioning themselves among the competition. With <a href=\"https:\/\/www.mckinsey.de\/news\/presse\/2019-10-28-periscope-winter-shopping\">62% of consumers<\/a> using the internet to find gifts for their loved ones, Black Friday and Cyber Monday have become top-selling days for retailers.\u00a0<\/div><div>\u00a0<\/div><div>This year, the importance of this season is even higher for e-commerce. Due to the corona pandemic, the online share of Christmas sales is expected to increase this year. Retailers have to promote their offers using the right strategy and channel. Email marketing remains the most effective online channels for Black Friday and Cyber Monday campaigns. Due to its popularity, the competition in the user&#8217;s inboxes will be huge on November 26, 2021!<\/div><div>\u00a0<\/div><div>So it&#8217;s time to start planning this year&#8217;s Black Friday email campaign. Above all, many e-commerce businesses may wonder &#8216;How do you stand out from the competition?&#8217;, How can you ensure that the Black Friday email campaign is a success?&#8217;. Our experts summarized the most important tips for you so make your Black Friday email campaign a success!<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-79aa5f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79aa5f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b8bd10\" data-id=\"5b8bd10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6dabf elementor-widget elementor-widget-heading\" data-id=\"df6dabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Plan Your Black Friday Email Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-43217fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43217fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f2d13a\" data-id=\"6f2d13a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ef8d54 elementor-widget elementor-widget-text-editor\" data-id=\"8ef8d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To make your email campaign a success, plan a well-thought-out series of holiday emails. Announce your promotions in advance. &#8220;Countdown e-mails&#8221; are a great way to increase the excitement for your offers. Extend your campaign up to Cyber \u200b\u200bMonday and beyond and surprise your customers with extended promotions. After all, Black Friday should not be seen as a single &#8220;shopping day&#8221;, but rather as the beginning of the Christmas shopping season.<\/p><ul><li><span style=\"text-decoration: underline;\"><strong>BEFORE the campaign:<\/strong><\/span> Announce your offers by email and inform about the dates of your campaign.<\/li><li><span style=\"text-decoration: underline;\"><strong>DURING the campaign:<\/strong><\/span> Share your actual offers and discounts.<\/li><li><span style=\"text-decoration: underline;\"><strong>AFTER the campaign:<\/strong><\/span> Announce the end of your campaign and indicate further deals.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-0f7442d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f7442d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f57d1\" data-id=\"38f57d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b77b350 elementor-widget elementor-widget-heading\" data-id=\"b77b350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Technical Requirements and Infrastructure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-8785c26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8785c26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-618847c\" data-id=\"618847c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530cfd6 elementor-widget elementor-widget-text-editor\" data-id=\"530cfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Countless emails will be sent to consumers around the world on November 26th, 2021. The number of visitors can be much higher compared to usual business days. Your technical infrastructure for your homepage, landing pages, and email deliverability should be prepared for this situation. Make sure, that not only your inventory and logistics processes are running smoothly, but also your online platforms.<\/p><p>Run stress test on your website to cope with increasing visitor numbers and avoid disrupting the customer experience. If you send e-mails yourself, it is important to ensure deliverability. To be on the safe side, we recommend to outsource e-mail campaigns and leave send outs to experts. Specialists take care of deliverability and thanks to their technical expertise and infrastructure they are well prepared for this situation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-3705ad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3705ad4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f300b3c\" data-id=\"f300b3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c89819 elementor-widget elementor-widget-heading\" data-id=\"0c89819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Personalization and Exclusive Offers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-b68727c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b68727c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd0b61\" data-id=\"bdd0b61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa1bed4 elementor-widget elementor-widget-text-editor\" data-id=\"aa1bed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Address your customers personally and segment your database according to various criteria. For example, you can create segments for loyal customers and reward them with exclusive offers. High Discounts or early access to certain promotions can be part of those &#8216;members-only&#8217; programs, which increase curiosity and conversion rates.<\/p><p>The same applies to the use of external databases. Use data-driven marketing solutions and benefit from segmentation options. Interest, income and purchase intention are just some of the information that should be considered for personalized promotion emails.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-102fbab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"102fbab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d13c01\" data-id=\"5d13c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0cb217 elementor-widget elementor-widget-heading\" data-id=\"f0cb217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4) Address Existing and New Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f2bef10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2bef10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d95faf\" data-id=\"4d95faf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b38c9 elementor-widget elementor-widget-text-editor\" data-id=\"f7b38c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned earlier, Black Friday \/ Cyber \u200b\u200bMonday is the ideal opportunity to send out exclusive offers to existing customers. But the campaign is also ideal to attract new customers with exciting offers. Use specialists and their external databases to send your promotions to millions of potential customers. Make sure to pay attention to GDPR-compliant data sets and targeting options. After all, you want to share your offers with the ideal target audience instead of a broad mass.<\/p><p>We at <a href=\"https:\/\/audienceserv.com\/\">Audience Serv<\/a> are specialized in e-mail marketing solutions for new customer acquisition. Using our GDPR-compliant database we are able to run highly targeted campaigns for you. In addition, we use unique technologies to make your email marketing campaign a success. <a href=\"https:\/\/audienceserv.com\/contact\/\">Contact us for more information.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-8894d8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8894d8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09038b2\" data-id=\"09038b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf5aba9 elementor-widget elementor-widget-heading\" data-id=\"cf5aba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) A \/ B Testing Benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f1c596c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1c596c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7099d97\" data-id=\"7099d97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b049b06 elementor-widget elementor-widget-text-editor\" data-id=\"b049b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A \/ B testing is an essential method for optimizing the performance of email campaigns. You should also use this approach with Black Friday campaigns. Test different discount levels and offers for different customer segments and find out which promotions are best performing ones by target group. In addition, subject lines and email content should also be analyzed using A \/ B testing. The following applies to the subject lines: attract attention by all means, but avoid spam words such as \u201cSale\u201d or \u201cfree\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-70b04e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b04e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b58f71\" data-id=\"5b58f71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f3012c elementor-widget elementor-widget-heading\" data-id=\"4f3012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6) Choose a Converting Email Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-516fb5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516fb5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e0912f\" data-id=\"6e0912f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ada8712 elementor-widget elementor-widget-text-editor\" data-id=\"ada8712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to increase the conversion, a <a href=\"https:\/\/audienceserv.com\/blog\/email-marketing-best-practice-email-design-and-development\/\">professional email template<\/a> is essential for your campaign. Rely on a structured layout, responsive design, and an appropriate combination of image and text. Keep your brand identity and use your corporate design for recognition value.<\/p><p>Make sure to include the most important information about your offer at the beginning of the email. This increases the conversion rate. In addition, offers should be visualized for better performance. For example, include product images in your email and clearly show what your offer includes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-4e3f605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e3f605\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16deaae\" data-id=\"16deaae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b007a8 elementor-widget elementor-widget-heading\" data-id=\"1b007a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7) Increase sales with intelligent cross-selling and upselling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-ebd3931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebd3931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb0d83d\" data-id=\"eb0d83d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b673636 elementor-widget elementor-widget-text-editor\" data-id=\"b673636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use the results and data you obtained from your Black Friday and Cyber \u200b\u200bMonday promotions. With suitable recommendations, you can make additional sales to the same customer and increase the average order value. For example, you can offer accessories for the purchased product. It is important to recognize the needs of the customers and to find the right timing for the email. Analyze each client&#8217;s goals and adapt the content to your insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f415491 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f415491\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0859143\" data-id=\"0859143\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68628b2 elementor-widget elementor-widget-heading\" data-id=\"68628b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8) Analyze Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-646794c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"646794c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edd7fc5\" data-id=\"edd7fc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed6d98c elementor-widget elementor-widget-text-editor\" data-id=\"ed6d98c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like any online marketing campaign, your Black Friday \/ Cyber \u200b\u200bMonday campaigns should also be evaluated in order to measure and optimize success. Pay attention to the most important KPIs such as opening rate, click rate, delivery rate or bounce rate. \u00a0All the insights you can get will help you to plan similar campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-21fecdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21fecdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68880fd\" data-id=\"68880fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fff66f6 elementor-widget elementor-widget-heading\" data-id=\"fff66f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-669eacd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669eacd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72df01e\" data-id=\"72df01e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95c79b0 elementor-widget elementor-widget-text-editor\" data-id=\"95c79b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Both, Black Friday and Cyber \u200b\u200bMonday, should be used by companies in e-commerce to increase sales. However, marketers should be aware of the high competition in the user\u2019s inbox. A well-thought-out email campaign including A \/ B testing can help to define the ideal campaign and to stand out from the competition.<\/p><p>With the beginning of the Christmas Shopping Season, retailers can leverage from multi-stage campaigns with mailings over several days. Different or extended promotions can be helpful to exploit the potential of the campaign. It is important to analyze and record results in order to optimize similar campaigns accordingly.<\/p><p>It should be born in mind that the technical infrastructure plays an essential part for the success of your campaign. Delivery problems are a major challenge in email marketing &#8211; especially in phases like these. Leave the send out of your Black Friday campaign to experts who can ensure proper delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Black Friday marks the unofficial beginning of the Christmas shopping season. While consumers are hunting for&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: 8 Insights for your email marketing campaign<\/title>\n<meta name=\"description\" content=\"Black Friday &amp; Cyber Monday: Learn about the best tips for a successful email campaign from experts and drive your sales!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceserv.com\/blog\/black-friday-2020-8-insights-for-your-email-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: 8 Insights for your email marketing campaign\" \/>\n<meta property=\"og:description\" content=\"Black Friday &amp; Cyber Monday: Learn about the best tips for a successful email campaign from experts and drive your sales!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/audienceserv.com\/blog\/black-friday-2020-8-insights-for-your-email-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Audience Serv - Online Marketing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T15:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-14T09:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2021\/05\/blackfriday.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elisabeth Pester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisabeth Pester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/\"},\"author\":{\"name\":\"Elisabeth Pester\",\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/#\\\/schema\\\/person\\\/0a11cbb5a28a630ca0c79eaa34b6f9bb\"},\"headline\":\"Black Friday: 8 Insights for your email marketing campaign\",\"datePublished\":\"2022-10-06T15:47:00+00:00\",\"dateModified\":\"2023-02-14T09:56:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/\"},\"wordCount\":1122,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/blackfriday.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/\",\"url\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/\",\"name\":\"Black Friday: 8 Insights for your email marketing campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/blackfriday.jpg\",\"datePublished\":\"2022-10-06T15:47:00+00:00\",\"dateModified\":\"2023-02-14T09:56:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/#\\\/schema\\\/person\\\/0a11cbb5a28a630ca0c79eaa34b6f9bb\"},\"description\":\"Black Friday & Cyber Monday: Learn about the best tips for a successful email campaign from experts and drive your sales!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/blackfriday.jpg\",\"contentUrl\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/blackfriday.jpg\",\"width\":1170,\"height\":612},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/black-friday-2020-8-insights-for-your-email-marketing-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday: 8 Insights for your email marketing campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/audienceserv.com\\\/blog\\\/\",\"name\":\"Audience Serv - 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