{"id":73,"date":"2020-01-14T16:03:23","date_gmt":"2020-01-14T16:03:23","guid":{"rendered":"https:\/\/audienceserv.com\/blog\/?p=73"},"modified":"2021-05-10T12:56:35","modified_gmt":"2021-05-10T12:56:35","slug":"elementor-73","status":"publish","type":"post","link":"https:\/\/audienceserv.com\/blog\/elementor-73\/","title":{"rendered":"The international target group specialist Audience Serv delivers successful campaign for Barclaycard"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"73\" class=\"elementor elementor-73\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1de96ab1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1de96ab1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-366cf4c3\" data-id=\"366cf4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15435e87 elementor-widget elementor-widget-text-editor\" data-id=\"15435e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: inherit;\">The international target group specialist Audience Serv successfully implemented&nbsp;<\/span><span style=\"font-size: inherit;\">an Email campaign for Barclay Bank in Germany. Goal of the campaign was to&nbsp;<\/span><span style=\"font-size: inherit;\">push a certain product of the company. After years of not using the classic email&nbsp;<\/span><span style=\"font-size: inherit;\">channel for marketing campaigns, Barclay relied again on a modern version of&nbsp;<\/span><span style=\"font-size: inherit;\">the customer communication tool: LiveSend, which works in accordance to the&nbsp;<\/span><span style=\"font-size: inherit;\">principle of programmatic advertising.&nbsp;<\/span><\/p><p><span style=\"font-size: inherit;\">Reach the right recipient at the right time&nbsp;<\/span><\/p><p><span style=\"font-size: inherit;\">Audience Serv has run a total of ten campaigns for the financial company over&nbsp;<\/span><span style=\"font-size: inherit;\">the past twelve months. The target group specialist used its innovative product&nbsp;<\/span><span style=\"font-size: inherit;\">LiveSend for specific targeting. The Audience Serv algorithm analyzes more than&nbsp;<\/span><span style=\"font-size: inherit;\">100 user data points in order to determine the perfect segmentation and the&nbsp;<\/span><span style=\"font-size: inherit;\">ideal time for sending the email. Instead of sending out mass emails at once,&nbsp;<\/span><span style=\"font-size: inherit;\">every single email is only sent to the relevant recipient when they are actually&nbsp;<\/span><span style=\"font-size: inherit;\">online. As a result, it can take up to two or three weeks for this to happen.&nbsp;<\/span><span style=\"font-size: inherit;\">However, the success rate of this procedure is much higher compared to the&nbsp;<\/span><span style=\"font-size: inherit;\">classic approach.&nbsp;<\/span><span style=\"font-size: inherit;\">Personalized and especially relevant emails are sent to the right customer at the&nbsp;<\/span><span style=\"font-size: inherit;\">right time with LiveSend.<\/span><br><\/p>\n<p>Barclay Bank defines the target customer group in advance in consultation with&nbsp;<span style=\"font-size: inherit;\">Audience Serv. As part of the service portfolio, the target group specialist also&nbsp;<\/span><span style=\"font-size: inherit;\">optimized the landing page and the design together with the financial company&nbsp;<\/span><span style=\"font-size: inherit;\">in order to ensure the greatest possible success of the campaign.&nbsp;<\/span><span style=\"font-size: inherit;\">In addition, Audience Serv used various email templates during the campaign. To&nbsp;<\/span><span style=\"font-size: inherit;\">ensure an optimal customer response, up to four versions of templates have&nbsp;<\/span><span style=\"font-size: inherit;\">been tested in advance within multi-level split tests.<\/span><\/p>\n<p>Outstanding opening rates<\/p>\n<p><span style=\"font-size: inherit;\">The result of the Barclay email campaign was outstanding: the average opening&nbsp;<\/span><span style=\"font-size: inherit;\">rate came up to 50 percent, which exceeded the expected opening rate of 30&nbsp;<\/span><span style=\"font-size: inherit;\">percent significantly. As part of the partnership, the expected KPIs have been&nbsp;<\/span><span style=\"font-size: inherit;\">specified by Barclay in advance.&nbsp;<\/span><span style=\"font-size: inherit;\">Opening rates of classic email campaigns, often only reach ten percent. Most of&nbsp;<\/span><span style=\"font-size: inherit;\">the 800,000 recipients received the individual of the seven campaigns, with&nbsp;<\/span><span style=\"font-size: inherit;\">between 41 and 54 percent of the emails being opened.<\/span><\/p>\n<p>\u201cAudience Serv was our first choice to revive the classic email channel after years&nbsp;<span style=\"font-size: inherit;\">of stagnation at Barclaycard. Barclaycard benefited from the technological&nbsp;<\/span><span style=\"font-size: inherit;\">innovations and the outstanding and transparent campaign management. A&nbsp;<\/span><span style=\"font-size: inherit;\">quick and uncomplicated coordination and approval process made optimization&nbsp;<\/span><span style=\"font-size: inherit;\">measures during the campaigns very easy. As an additional result data&nbsp;<\/span><span style=\"font-size: inherit;\">protection inquiries were able to be processed quickly and in compliance with&nbsp;<\/span><span style=\"font-size: inherit;\">data protection. The campaign results exceeded our expectations for all KPIs.&nbsp;<\/span><span style=\"font-size: inherit;\">Therefore we are looking foward to continue working with Audience Serv in the&nbsp;<\/span><span style=\"font-size: inherit;\">future, \u201d said Julia M\u00fcller, New Distribution Partner Manager Barclay.<\/span><\/p>\n<p>&#8220;We are far more than satisfied with the campaign we implemented for Barclay&nbsp;<span style=\"font-size: inherit;\">Bank&#8221; said Oliver Schmieder, VP DACH Audience Serv. &#8220;We were able to achieve&nbsp;<\/span><span style=\"font-size: inherit;\">the very good results with the user thanks to an effective combination of our&nbsp;<\/span><span style=\"font-size: inherit;\">innovative LiveSend product can be reached by email when they are active, when&nbsp;<\/span><span style=\"font-size: inherit;\">they reach the definition of a relevant target group and the information tailored&nbsp;<\/span><span style=\"font-size: inherit;\">to them.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The international target group specialist Audience Serv successfully implemented&nbsp;an Email campaign for Barclay Bank in Germany.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[11],"tags":[124],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-updates","tag-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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