{"id":585,"date":"2022-07-27T14:43:00","date_gmt":"2022-07-27T13:43:00","guid":{"rendered":"https:\/\/audienceserv.com\/blog\/?p=585"},"modified":"2023-02-14T11:08:14","modified_gmt":"2023-02-14T10:08:14","slug":"developper-son-entreprise-en-gagnant-de-nouveaux-clients","status":"publish","type":"post","link":"https:\/\/audienceserv.com\/blog\/fr\/developper-son-entreprise-en-gagnant-de-nouveaux-clients\/","title":{"rendered":"D\u00e9velopper Son entreprise en Gagnant de nouveaux clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"585\" class=\"elementor elementor-585\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-75a3d524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75a3d524\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-431367e7\" data-id=\"431367e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5773a123 elementor-widget elementor-widget-text-editor\" data-id=\"5773a123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La croissance d\u2019entreprise est l\u2019un des principaux objectifs de toute strat\u00e9gie commerciale. Ce n\u2019est qu\u2019avec un d\u00e9veloppement continu que vous pourrez augmenter votre influence sur le march\u00e9 et vous diff\u00e9rencier de vos concurrents. Afin d\u2019optimiser vos r\u00e9sultats, entretenir et am\u00e9liorer la relation avec votre client\u00e8le existante n\u2019est g\u00e9n\u00e9ralement pas suffisant. Gagner et fid\u00e9liser de nouveaux clients est \u00e9galement crucial.<\/p><p>La g\u00e9n\u00e9ration de leads et l\u2019acquisition client ont une grande influence sur le d\u00e9veloppement de votre soci\u00e9t\u00e9 et ses revenus. Il est donc essentiel de prendre en compte ces approches marketing dans votre strat\u00e9gie et de les utiliser correctement. Ce livre blanc vous aidera \u00e0 conna\u00eetre les strat\u00e9gies pertinentes et \u00e0 vous familiariser avec les bases importantes de l\u2019acquisition client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-dd39d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd39d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b155da6\" data-id=\"b155da6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579ef87 elementor-widget elementor-widget-heading\" data-id=\"579ef87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Qu\u2019est-ce que l\u2019acquisition\nclient et la g\u00e9n\u00e9ration de leads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-ded052a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ded052a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c560172\" data-id=\"c560172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f07788 elementor-widget elementor-widget-text-editor\" data-id=\"5f07788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le marketing digital, la g\u00e9n\u00e9ration de leads est l\u2019acquisition de clients potentiels sous forme de donn\u00e9es, telles que des adresses email. Ceci en fait donc une composante fondamentale du marketing d\u2019acquisition, qui se concentre sur la transformation de prospects en clients. En envoyant des donn\u00e9es personnelles (email, nom, anniversaire, etc.), l\u2019utilisateur manifeste son int\u00e9r\u00eat et se diff\u00e9rencie ainsi du \u00abtrafic\u00bb commun. Les leads obtenus peuvent avoir diff\u00e9rents niveaux de qualit\u00e9 : si l\u2019utilisateur fournit volontairement ses donn\u00e9es avec succ\u00e8s et davantage d\u2019information le concernant, le lead peut \u00eatre d\u00e9fini comme un lead qualifi\u00e9. Lorsqu\u2019il s\u2019agit de gagner de nouveaux clients, conna\u00eetre leurs besoins est primordial. Une bonne strat\u00e9gie et la mise en place d\u2019un parcours client fluide vous permettra de transformer vos prospects en nouveaux clients. Il existe diff\u00e9rentes strat\u00e9gies pour ce processus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-c359df6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c359df6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6218cc\" data-id=\"c6218cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-bf47377 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf47377\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-863d0df\" data-id=\"863d0df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f3ed1b elementor-widget elementor-widget-image\" data-id=\"3f3ed1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66e46eb\" data-id=\"66e46eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb83b6 elementor-widget elementor-widget-text-editor\" data-id=\"ecb83b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><strong><u>Points cl\u00e9s:<\/u><\/strong><\/p><ul style=\"text-align: justify;\"><li>Les leads diff\u00e8rent en qualit\u00e9. Un lead qualifi\u00e9 est un contact commercial sur lequel on poss\u00e8de diff\u00e9rents renseignements permettant d\u2019estimer le potentiel de concr\u00e9tisation et d\u2019affiner la politique d\u2019approche ou de relance commerciale.<\/li><li>L\u2019acquisition de nouveaux clients comprend plusieurs \u00e9tapes dont la g\u00e9n\u00e9ration de leads en constitue une partie importante.<\/li><li>G\u00e9n\u00e9rer des leads n\u00e9cessite d\u2019abord de d\u00e9finir le profil de votre cible. Assurez-vous d\u2019\u00eatre en mesure de fournir un contenu adapt\u00e9 r\u00e9pondant au besoin de votre client\u00e8le potentielle.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-56de633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56de633\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-003012b\" data-id=\"003012b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e5023b elementor-widget elementor-widget-heading\" data-id=\"8e5023b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Trouver la bonne strat\u00e9gie pour\nacqu\u00e9rir de nouveaux clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-965dad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"965dad7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5f25f0\" data-id=\"c5f25f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d6c80b elementor-widget elementor-widget-heading\" data-id=\"0d6c80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.1 Email Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-3f341f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f341f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8745fa\" data-id=\"f8745fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d174ff3 elementor-widget elementor-widget-text-editor\" data-id=\"d174ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019email marketing est un moyen extr\u00eamement efficace de promouvoir un contenu de haute qualit\u00e9, des produits, des remises et des services. Les emails permettent d\u2019\u00e9tablir une connexion directe avec des clients potentiels et de nouer un premier contact. L\u2019un des grands avantages est la possibilit\u00e9 de surveiller le comportement des consommateurs en \u00e9valuant les taux d\u2019ouverture, de clic et de conversion. L\u2019email marketing est \u00e9galement le booster de conversion le plus important et le principal moteur de retour sur investissement. Par rapport \u00e0 d\u2019autres strat\u00e9gies, c\u2019est \u00e9galement la m\u00e9thode la plus rentable pour g\u00e9n\u00e9rer des leads de qualit\u00e9, ce qui en fait un must en mati\u00e8re d\u2019acquisition client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-fb534b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb534b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89189f8\" data-id=\"89189f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-4a7c3e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a7c3e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-423b010\" data-id=\"423b010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caa2598 elementor-widget elementor-widget-image\" data-id=\"caa2598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-887a4a0\" data-id=\"887a4a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8fc3d3 elementor-widget elementor-widget-text-editor\" data-id=\"d8fc3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Les avantages:<\/strong><\/span><\/p><ul style=\"text-align: justify;\"><li><strong>Efficacit\u00e9:<\/strong> L\u2019email marketing a le meilleur retour sur investissement par rapport aux autres leviers du marketing digital. Atteindre un grand nombre de destinataires requiert peu d\u2019effort pour cr\u00e9er des <a href=\"https:\/\/audienceserv.com\/blog\/fr\/email-marketing-les-bonnes-pratiques-du-design-et-developpement-demail\/\">mod\u00e8les d&#8217;e-mails<\/a>.<\/li><li><strong>Hautement cibl\u00e9<\/strong>: Le contenu des emails envoy\u00e9s est adaptable en fonction des profils et besoins des utilisateurs gr\u00e2ce aux possibilit\u00e9s de segmentation d\u2019audience.<\/li><li><strong>R\u00e9sultats rapides:<\/strong> L\u2019email marketing offre des r\u00e9sultats imm\u00e9diats et mesurables. Quelques minutes apr\u00e8s l\u2019envoi suffisent pour pouvoir \u00e9valuer le comportement utilisateur et environ trois jours pour \u00e9valuer la campagne dans sa globalit\u00e9.<\/li><li><strong>Meilleure port\u00e9e<\/strong>: Le nombre d\u2019utilisateurs de messagerie augmente dans le monde entier. De plus, les emails sont utilis\u00e9s par toutes les g\u00e9n\u00e9rations et constituent un canal de communication extr\u00eamement populaire entre les entreprises et les clients.<\/li><\/ul><p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Outils gratuits :<\/span> <\/strong><\/p><ul style=\"text-align: justify;\"><li><a href=\"https:\/\/mailchimp.com\/\"><strong>Mailchimp<\/strong><\/a>: Plateforme permettant de cr\u00e9er, envoyer et g\u00e9rer vos campagnes d\u2019emailing.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-62269d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62269d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-980d9d7\" data-id=\"980d9d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d39a2c elementor-widget elementor-widget-text-editor\" data-id=\"9d39a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est primordial d\u2019utiliser des bases de donn\u00e9es externes et conformes au RGPD pour cibler des potentiels clients via email. Chez Audience Serv, nous sommes experts en email marketing depuis plus de 10 ans et nous serions ravis de pouvoir vous conseiller sur les diff\u00e9rentes options et nos solutions dans ce domaine. Contacter nous!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-b55939f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b55939f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-801b128\" data-id=\"801b128\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a2374 elementor-widget elementor-widget-image\" data-id=\"58a2374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/audienceserv.com\/blog\/fr\/email-marketing-les-bonnes-pratiques-du-design-et-developpement-demail\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/BLOG-LINK-PIC_FR_E-MAIL-MARKETING-BEST-PRACTICE.jpg\" class=\"attachment-large size-large wp-image-593\" alt=\"Email Marketing : Les bonnes pratiques du design et d\u00e9veloppement d\u2019email\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-c751817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c751817\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-011f315\" data-id=\"011f315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9bbd87 elementor-widget elementor-widget-heading\" data-id=\"f9bbd87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.2 Le Search Engine Marketing (SEM) <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-12636f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12636f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-172876c\" data-id=\"172876c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a358ed elementor-widget elementor-widget-text-editor\" data-id=\"6a358ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le Search Engine Marketing (SEM) est essentiel pour une strat\u00e9gie d\u2019acquisition client r\u00e9ussie. Comme le montre l\u2019entonnoir marketing, le parcours client se compose de plusieurs points de contact. Les moteurs de recherche tels que Google sont les outils les plus fr\u00e9quemment utilis\u00e9s pour rechercher activement des produits et des services. Le SEM comprend \u00e0 la fois l\u2019optimisation des moteurs de recherche et la publicit\u00e9 sur les moteurs de recherche.<\/p><h3>Search engine optimization (SEO)<\/h3><p>En tenant compte de divers facteurs, tels que certains mots cl\u00e9s, le contenu pertinent ouexigences techniques, le classement de votre propre site Web peut \u00e9voluer positivement ainsi que son trafic.<\/p><h3>Search engine advertising (SEA)<\/h3><p>Avec la publicit\u00e9 sur les moteurs de recherche, vous pouvez g\u00e9n\u00e9rer du trafic en pla\u00e7ant des annonces sur les pages de r\u00e9sultats de ceux-ci. Faisant partie du r\u00e9pertoire standard des annonceurs en ligne, ce type de trafic \u00abpayant\u00bb offre des taux de conversion particuli\u00e8rement bons gr\u00e2ce \u00e0 une bonne pr\u00e9 qualification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-46d5c86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46d5c86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a0c64b\" data-id=\"3a0c64b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-4564d27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4564d27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d85c1d4\" data-id=\"d85c1d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d84330 elementor-widget elementor-widget-image\" data-id=\"1d84330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75d0056\" data-id=\"75d0056\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ffdac2 elementor-widget elementor-widget-text-editor\" data-id=\"7ffdac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Les avantages :<\/strong><\/span><\/p><ul style=\"text-align: justify;\"><li><strong>Augmentez sa visibilit\u00e9 en ligne<\/strong>: Ce m\u00e9dia est le meilleur moyen d\u2019atteindre un large public en ligne.<\/li><li><strong>Contacts qualitatifs<\/strong>: Le marketing par moteur de recherche cible les utilisateurs en fonction de leurs intentions de recherche et fournit des informations pr\u00e9cieuses sur leurs comportements.<\/li><li><strong>Contr\u00f4le fiable du budget et des r\u00e9sultats:<\/strong> SEM offre un contr\u00f4le total sur votre budget quotidien, hebdomadaire ou mensuel et vos campagnes de marketing peuvent \u00eatre configur\u00e9es ind\u00e9pendamment les unes des autres. Les cookies peuvent \u00eatre utilis\u00e9s pour comprendre et mesurer les r\u00e9sultats.<\/li><\/ul><p style=\"text-align: justify;\"><strong><u>Divers outils gratuits peuvent aider \u00e0 analyser et optimiser le SEM de votre propre site Web:<\/u><\/strong><\/p><ul style=\"text-align: justify;\"><li><strong>Google <\/strong><strong>Search Console<\/strong>: Mesure le trafic de recherche de votre site Web et fournit des solutions d\u2019optimisation.<\/li><li><strong>Google Analytics: <\/strong>Outil de suivi qui analyse le trafic de votre site Web.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1982115 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1982115\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb4e477\" data-id=\"cb4e477\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6523a36 elementor-widget elementor-widget-heading\" data-id=\"6523a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.3 Social Media Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-67dc0ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67dc0ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db256fc\" data-id=\"db256fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694e97a elementor-widget elementor-widget-text-editor\" data-id=\"694e97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing des r\u00e9seaux sociaux est particuli\u00e8rement efficace pour la notori\u00e9t\u00e9 d\u2019une marque. En effet, un contenu qualitatif et bien pens\u00e9 peut efficacement construire et renforcer son image. Si vous utilisez correctement ce canal, vous pouvez \u00e9tablir une communication engageante avec vos clients et abonn\u00e9s, ce qui vous aidera \u00e0 mieux conna\u00eetre votre public. Il existe un reach organique et payant sur les r\u00e9seaux sociaux. Alors que la port\u00e9e organique devrait \u00eatre utilis\u00e9e pour fid\u00e9liser des abonn\u00e9s, la version payante offre la possibilit\u00e9 de partager du contenu avec un public plus large.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-487d921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"487d921\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5efd902\" data-id=\"5efd902\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-e8dc19f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8dc19f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c8d79d\" data-id=\"5c8d79d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36882b0 elementor-widget elementor-widget-image\" data-id=\"36882b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d39c2f7\" data-id=\"d39c2f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a200188 elementor-widget elementor-widget-text-editor\" data-id=\"a200188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Les avantages:<\/strong><\/span><\/p><ul style=\"text-align: justify;\"><li><strong>Large port\u00e9e<\/strong>: De nos jours, les r\u00e9seaux sociaux font partie de la vie quotidienne de nombreuses personnes, toute g\u00e9n\u00e9ration confondue. Pour les entreprises, il est important de choisir des r\u00e9seaux sociaux adapt\u00e9s \u00e0 votre public cible.<\/li><li><strong>Ciblage qualifi\u00e9:<\/strong> Du contenu personnalis\u00e9 peut \u00eatre partag\u00e9 avec des clients potentiels de votre secteur.<\/li><li><strong>Fid\u00e9lisation<\/strong>: Excellent levier pour d\u00e9velopper une interaction entre votre client\u00e8le et votre entreprise.<\/li><li><strong>Particuli\u00e8rement adapt\u00e9 pour:<\/strong> La fid\u00e9lisation et am\u00e9liorer la notori\u00e9t\u00e9 de votre marque.<\/li><\/ul><p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Outils utiles:<\/strong><\/span><\/p><ul style=\"text-align: justify;\"><li><strong><a href=\"https:\/\/later.com\/\">Later<\/a>:<\/strong> Plateforme de planification de contenu pour Instagram, Facebook, Pinterest<\/li><li><strong><a href=\"https:\/\/www.canva.com\/\">Canva<\/a>:<\/strong> Outil de conception graphique professionnels<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-d018d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d018d8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-577e622\" data-id=\"577e622\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596067b elementor-widget elementor-widget-heading\" data-id=\"596067b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.4 Marketing de contenu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-8656660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8656660\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23d8da9\" data-id=\"23d8da9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-919ae26 elementor-widget elementor-widget-text-editor\" data-id=\"919ae26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing de contenu est une m\u00e9thode efficace d\u2019acquisition client pour tous les types d\u2019entreprises. Gagnez l\u2019attention de vos clients potentiels gr\u00e2ce \u00e0 un contenu passionnant et pertinent et dirigez les vers votre site Web. Le marketing de contenu est un bon moyen de gagner la confiance des clients et de partager des connaissances utiles et gratuites. Ce contenu peut \u00eatre partag\u00e9 sous forme de blogs, eBook, vid\u00e9os, livres blancs, podcasts, etc. En \u00e9change d\u2019informations personnelles telles que adresses email et noms, le lecteur pourra ensuite acc\u00e9der au contenu. Cette strat\u00e9gie est donc un \u00e9l\u00e9ment important de l\u2019acquisition client et de la g\u00e9n\u00e9ration de leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-8fb2f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fb2f1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdfecc3\" data-id=\"bdfecc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-0b24867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b24867\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cce0acf\" data-id=\"cce0acf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3f561 elementor-widget elementor-widget-image\" data-id=\"ca3f561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa375d5\" data-id=\"aa375d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469bb04 elementor-widget elementor-widget-text-editor\" data-id=\"469bb04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>The avantages:<\/strong><\/span><\/p><ul style=\"text-align: justify;\"><li><strong>Durabilit\u00e9<\/strong>: Le marketing de contenu se concentre sur l\u2019importance et la durabilit\u00e9. Le contenu pertinent renforce la confiance des lecteurs \/ auditeurs, ce qui permet de transformer les prospects en clients \u00e0 long terme.<\/li><li><strong>Diverses options de publication:<\/strong> Le contenu auto-cr\u00e9\u00e9 peut \u00eatre partag\u00e9 sous diff\u00e9rentes formes sur diff\u00e9rents leviers. De plus, du contenu ancien peut \u00eatre rapidement mis \u00e0 jour et adapt\u00e9 \u00e0 un sujet actuel et pertinent. Par exemple, un ancien article de blog peut \u00eatre mis \u00e0 jour et partag\u00e9 sur un blog, dans une newsletter ou sous forme d\u2019infographie sur les r\u00e9seaux sociaux.<\/li><li><strong>Centre d\u2019informations:<\/strong> Si vous maintenez votre site Web en tant que source utile d\u2019informations, la dur\u00e9e moyenne de session par utilisateur augmentera. Si vous travaillez \u00e9galement avec des liens internes et externes vers des sources de haute qualit\u00e9, la m\u00e9thode aura un impact positif sur votre r\u00e9f\u00e9rencement naturel.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1a9b261 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a9b261\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5635264\" data-id=\"5635264\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0895688 elementor-widget elementor-widget-text-editor\" data-id=\"0895688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque strat\u00e9gie a ses propres avantages et il est \u00e9vident que ces diff\u00e9rentes m\u00e9thodes d\u2019acquisition client sont \u00e0 associer entre elles. Par exemple, le marketing des r\u00e9seaux sociaux est un bon moyen de promouvoir un contenu optimis\u00e9 pour le r\u00e9f\u00e9rencement qui inclut un appel \u00e0 l\u2019action pour rejoindre une liste de diffusion. La cl\u00e9 d\u2019une bonne strat\u00e9gie consiste \u00e0 combiner, essayer et exp\u00e9rimenter de nombreuses m\u00e9thodes. Le marketing digital est en constante \u00e9volution et, en cons\u00e9quence, la strat\u00e9gie doit \u00eatre adapt\u00e9e, optimis\u00e9e et d\u00e9velopp\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-257a3f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"257a3f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6870acc\" data-id=\"6870acc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eda59f4 elementor-widget elementor-widget-heading\" data-id=\"eda59f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Comment am\u00e9liorer votre\nstrat\u00e9gie d\u2019acquisition client?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1d83de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d83de2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8923921\" data-id=\"8923921\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aaa4d7 elementor-widget elementor-widget-text-editor\" data-id=\"2aaa4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Connaissez votre cible:<\/strong> Conna\u00eetre votre public est fondamental pour une strat\u00e9gie marketing r\u00e9ussie. Sur cette base, vous devez d\u00e9terminer les leviers de votre strat\u00e9gie d\u2019acquisition et cr\u00e9er des campagnes qui r\u00e9pondent aux besoins de vos clients potentiels.<\/li><li><strong>D\u00e9finissez des objectifs clairs<\/strong>: Avoir des objectifs pr\u00e9d\u00e9finis vous permettra d\u2019inclure un appel \u00e0 l\u2019action pertinent dans vos campagnes. Cette \u00e9l\u00e9ment est extr\u00eamement important pour guider les gens \u00e0 acheter votre produit \/ service. Testez diff\u00e9rentes options et d\u00e9couvrez quelle option est la meilleure pour augmenter votre taux de conversion.<\/li><li><strong>Renforcer l\u2019engagement<\/strong>: Comme d\u00e9j\u00e0 mentionn\u00e9, le parcours client se d\u00e9roule en plusieurs \u00e9tapes. Avant de devenir clients, les utilisateurs doivent se familiariser avec la marque et lui faire confiance. Afin de les accompagner avec succ\u00e8s sur cette voie, il est important de conna\u00eetre ses besoins. L\u2019authenticit\u00e9 est importante ainsi qu\u2019une strat\u00e9gie marketing cross-m\u00e9dia coh\u00e9rente sur tous les canaux.<\/li><li><strong>Cr\u00e9er des partenariats<\/strong>: Les alliances strat\u00e9giques permettent d\u2019\u00e9largir votre public cible et d\u2019obtenir des ressources suppl\u00e9mentaires. Gr\u00e2ce \u00e0 ce que l\u2019on appelle le \u00abco-marketing\u00bb, deux soci\u00e9t\u00e9s ou plus diffusent conjointement une campagne afin de b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 et de la port\u00e9e de l\u2019autre.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f4da6ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4da6ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac1df33\" data-id=\"ac1df33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a376d elementor-widget elementor-widget-heading\" data-id=\"30a376d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.  KPI les plus importants\npour l\u2019acquisition client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-21661f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21661f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1cd654\" data-id=\"b1cd654\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfe2deb elementor-widget elementor-widget-text-editor\" data-id=\"cfe2deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Retour sur Investissement (ROI) <\/strong><\/p><p>Le ROI compare les co\u00fbts engendr\u00e9 par une campagne aux revenus g\u00e9n\u00e9r\u00e9s par celle-ci. Il est calcul\u00e9 comme suit :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-4768b09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4768b09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d98c963\" data-id=\"d98c963\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30866f5 elementor-widget elementor-widget-image\" data-id=\"30866f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"74\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-23-at-16.33.14.png\" class=\"attachment-medium size-medium wp-image-590\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-85f85e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85f85e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a1599e\" data-id=\"0a1599e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd0ae4e elementor-widget elementor-widget-spacer\" data-id=\"fd0ae4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-5ca9993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ca9993\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acc85e4\" data-id=\"acc85e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182a8bd elementor-widget elementor-widget-text-editor\" data-id=\"182a8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Co\u00fbt par lead (CPL) <\/strong><\/p><p>Le terme co\u00fbt par lead se r\u00e9f\u00e8re \u00e0 un mod\u00e8le de prix dans le marketing digital. Dans ce cadre-l\u00e0, les annonceurs paient non pas pour une vente ou un clic obtenu par une campagne publicitaire, mais pour un lead ou un client potentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-2a399b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a399b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94524cb\" data-id=\"94524cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4785c7f elementor-widget elementor-widget-image\" data-id=\"4785c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-23-at-16.33.21.png\" class=\"attachment-medium size-medium wp-image-589\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-6034d52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6034d52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51bb019\" data-id=\"51bb019\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-269e582 elementor-widget elementor-widget-spacer\" data-id=\"269e582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-3fedf35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fedf35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-920a20e\" data-id=\"920a20e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56f811f elementor-widget elementor-widget-text-editor\" data-id=\"56f811f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Co\u00fbt d\u2019acquisition client (CAC) <\/strong><\/p><p>Le co\u00fbt d\u2019acquisition clients (CAC) repr\u00e9sente la somme moyenne investie pour acqu\u00e9rir un nouveau client. Il s\u2019agit du montant moyen utilis\u00e9 dans toutes les d\u00e9marches permettant de g\u00e9n\u00e9rer un lead et de le convertir en client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f01ed89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f01ed89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a036f3f\" data-id=\"a036f3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b50ce elementor-widget elementor-widget-image\" data-id=\"22b50ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-23-at-16.33.26.png\" class=\"attachment-medium size-medium wp-image-588\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-12ce97e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12ce97e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90acb37\" data-id=\"90acb37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0728bf0 elementor-widget elementor-widget-heading\" data-id=\"0728bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9l\u00e9chargez l'article sous forme de livre blanc:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-93f299f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93f299f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc4e7be\" data-id=\"dc4e7be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d8290e elementor-widget elementor-widget-html\" data-id=\"3d8290e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pardot\"><iframe src=\"https:\/\/go.audienceserv.com\/l\/875661\/2020-07-27\/kqngdp\" width=\"100%\" height=\"580\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La croissance d\u2019entreprise est l\u2019un des principaux objectifs de toute strat\u00e9gie commerciale. Ce n\u2019est qu\u2019avec un&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[170],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9velopper son entreprise en gagnant de nouveaux clients<\/title>\n<meta name=\"description\" content=\"La g\u00e9n\u00e9ration de leads et l\u2019acquisition client ont une grande influence sur le d\u00e9veloppement de votre soci\u00e9t\u00e9 et ses revenus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceserv.com\/blog\/fr\/developper-son-entreprise-en-gagnant-de-nouveaux-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9velopper son entreprise en gagnant de nouveaux clients\" \/>\n<meta property=\"og:description\" content=\"La g\u00e9n\u00e9ration de leads et l\u2019acquisition client ont une grande influence sur le d\u00e9veloppement de votre soci\u00e9t\u00e9 et ses revenus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/audienceserv.com\/blog\/fr\/developper-son-entreprise-en-gagnant-de-nouveaux-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Audience Serv - 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