{"id":547,"date":"2022-07-23T13:15:00","date_gmt":"2022-07-23T12:15:00","guid":{"rendered":"https:\/\/audienceserv.com\/blog\/?p=547"},"modified":"2023-02-14T11:09:30","modified_gmt":"2023-02-14T10:09:30","slug":"b2c-lead-generation-guide","status":"publish","type":"post","link":"https:\/\/audienceserv.com\/blog\/b2c-lead-generation-guide\/","title":{"rendered":"B2C Lead Generation: A Beginner&#8217;s Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"547\" class=\"elementor elementor-547\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-75a3d524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75a3d524\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-431367e7\" data-id=\"431367e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5773a123 elementor-widget elementor-widget-text-editor\" data-id=\"5773a123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"frhjc-0-0\"><strong>Company growth<\/strong> is one of the main goals for each business. Because only with sustainable development can you increase your market influence and sales. This way, you can realize new innovations and differentiate yourself from your competitors. But to achieve those goals, it takes more than keeping your existing customer base. <strong>B2C lead generation and conversion are crucial to win new and loyal customers<\/strong>.<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"section\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"section\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"3bu4i-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3bu4i-0-0\"><span data-offset-key=\"3bu4i-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"20e4r-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"20e4r-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"20e4r-0-0\">Online lead generation and customer acquisition <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"20e4r-1-0\">are related<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"20e4r-2-0\"> to the company\u2019s performance and sales development<\/span><\/span><span data-offset-key=\"20e4r-3-0\">. So you must consider these marketing approaches for your growth strategy. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"4dctt-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4dctt-0-0\"><span data-offset-key=\"4dctt-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"2khff-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2khff-0-0\"><span data-offset-key=\"2khff-0-0\">This article will help you to <\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"16f79-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"16f79-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"16f79-0-0\"><span data-offset-key=\"16f79-0-0\">Define customer acquisition and lead generation<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"38t4-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"38t4-0-0\"><span data-offset-key=\"38t4-0-0\">Reach new target groups through online marketing<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"1r5sn-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r5sn-0-0\"><span data-offset-key=\"1r5sn-0-0\">Set up the right marketing strategy to grow your revenues and business<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"e0tp4-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e0tp4-0-0\"><span data-offset-key=\"e0tp4-0-0\">Use relevant KPI\u2019s to measure your strategic growth success<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-dd39d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd39d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b155da6\" data-id=\"b155da6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579ef87 elementor-widget elementor-widget-heading\" data-id=\"579ef87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. What is B2C Lead Generation and Customer Acquisition?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-ded052a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ded052a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c560172\" data-id=\"c560172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f07788 elementor-widget elementor-widget-text-editor\" data-id=\"5f07788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"d2ng6-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d2ng6-0-0\"><span data-offset-key=\"d2ng6-0-0\">Lead generation is the acquisition of potential customers. It is an fundamental component in online marketing. Leads <\/span><span class=\"passivevoice\"><span data-offset-key=\"d2ng6-1-0\">are generated by<\/span><\/span><span data-offset-key=\"d2ng6-2-0\"> collecting data. This way, companies are able to transform generated B2C leads into actual customers.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"bfog8-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bfog8-0-0\"><span data-offset-key=\"bfog8-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"3nmj6-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3nmj6-0-0\"><span data-offset-key=\"3nmj6-0-0\">You can describe a leads as potential customers who state their interest in a product or service. This interest <\/span><span class=\"passivevoice\"><span data-offset-key=\"3nmj6-1-0\">is shown by<\/span><\/span><span data-offset-key=\"3nmj6-2-0\"> providing personal data, such as email, name, phone number, etc.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"d0f9i-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d0f9i-0-0\"><span data-offset-key=\"d0f9i-0-0\">Generated leads do have different quality levels. A qualified lead is could actually become a potential customer to you. <\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"a3180-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a3180-0-0\"><span data-offset-key=\"a3180-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"25qa1-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"25qa1-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"25qa1-0-0\">Qualified leads can differentiated\u00a0between <\/span><span data-offset-key=\"25qa1-0-1\">MQLs (Marketing Qualified Leads)<\/span><span data-offset-key=\"25qa1-0-2\"> and <\/span><span data-offset-key=\"25qa1-0-3\">SQLs (Sales Qualified Leads)<\/span><\/span><span data-offset-key=\"25qa1-1-0\">. MQLs show interest in your company&#8217;s product \/ service. But, they do not show the willingness to buy like SQLs do. Sales Qualified Leads do have serious interest in your offer. By following along the customer journey, the can <\/span><span class=\"passivevoice\"><span data-offset-key=\"25qa1-2-0\">be handed<\/span><\/span><span data-offset-key=\"25qa1-3-0\"> over to Sales Team.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"7dqgd-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7dqgd-0-0\"><span data-offset-key=\"7dqgd-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"bjn71-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bjn71-0-0\"><span data-offset-key=\"bjn71-0-0\">When it comes to winning new clients, customer needs are paramount. <\/span><span class=\"hardreadability\"><span data-offset-key=\"bjn71-1-0\">The right lead generation strategy aligned to your customer journey will help you to convert your leads<\/span><\/span><span data-offset-key=\"bjn71-2-0\">.<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-c359df6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c359df6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6218cc\" data-id=\"c6218cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-bf47377 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf47377\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-863d0df\" data-id=\"863d0df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f3ed1b elementor-widget elementor-widget-image\" data-id=\"3f3ed1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66e46eb\" data-id=\"66e46eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb83b6 elementor-widget elementor-widget-text-editor\" data-id=\"ecb83b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><strong><u>Takeaways:<\/u><\/strong><\/p><ul style=\"text-align: justify;\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"4nmad-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4nmad-0-0\"><span data-offset-key=\"4nmad-0-0\">Leads differ in quality. Qualified leads define people who express interest in products \/ services. They <\/span><span class=\"passivevoice\"><span data-offset-key=\"4nmad-1-0\">are considered<\/span><\/span><span data-offset-key=\"4nmad-2-0\">\u00a0 as\u00a0<\/span><span data-offset-key=\"4nmad-2-1\">SQLs (Sales Qualified Leads)<\/span><span data-offset-key=\"4nmad-2-2\"> when they show\u00a0 willingness to buy.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"ci17g-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ci17g-0-0\"><span data-offset-key=\"ci17g-0-0\">Customer acquisition comprises several stages in the customer journey. Lead generation is making up a significant part of it.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"dl557-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dl557-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"dl557-0-0\">To address potential new leads, you should use various touch points in your customer journey<\/span><\/span><span data-offset-key=\"dl557-1-0\">. Be active at different stages using a good combination of different strategies.<\/span><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-56de633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56de633\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-003012b\" data-id=\"003012b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e5023b elementor-widget elementor-widget-heading\" data-id=\"8e5023b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Finding the right strategy to acquire new customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-965dad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"965dad7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5f25f0\" data-id=\"c5f25f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d6c80b elementor-widget elementor-widget-heading\" data-id=\"0d6c80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.1 Email Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-3f341f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f341f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8745fa\" data-id=\"f8745fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d174ff3 elementor-widget elementor-widget-text-editor\" data-id=\"d174ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"b5f5e-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b5f5e-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"b5f5e-0-0\">Email marketing is an <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"b5f5e-1-0\">extremely<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"b5f5e-2-0\"> effective way to promote high quality content, product information, discounts and offers<\/span><\/span><span data-offset-key=\"b5f5e-3-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"b5f5e-4-0\">External databases from professional publishers make it possible to <\/span><span data-offset-key=\"b5f5e-4-1\">reach new target groups<\/span><span data-offset-key=\"b5f5e-4-2\"> with relevant messages<\/span><\/span><span data-offset-key=\"b5f5e-5-0\">. <\/span><span data-offset-key=\"b5f5e-5-1\">Acquisition email marketing<\/span><span data-offset-key=\"b5f5e-5-2\"> can establish a direct connection to the (potential) leads. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"b5f5e-6-0\">One of the great advantages of email marketing is the ability to track consumer behavior by evaluating opening, clicking, and conversion rates<\/span><\/span><span data-offset-key=\"b5f5e-7-0\">. This method is also the most important conversion booster and the leading driver for ROI. <\/span><span class=\"hardreadability\"><span data-offset-key=\"b5f5e-8-0\">Compared to other strategies, email marketing is one of the most cost effective ways to generate leads<\/span><\/span><span data-offset-key=\"b5f5e-9-0\">.<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-fb534b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb534b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89189f8\" data-id=\"89189f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-4a7c3e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a7c3e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-423b010\" data-id=\"423b010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caa2598 elementor-widget elementor-widget-image\" data-id=\"caa2598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-887a4a0\" data-id=\"887a4a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8fc3d3 elementor-widget elementor-widget-text-editor\" data-id=\"d8fc3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"1bt75-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1bt75-0-0\"><span style=\"text-decoration: underline;\"><strong>The advantages at a glance:<\/strong><\/span><\/div><\/div><ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"7iedu-0-0\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"7iedu-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7iedu-0-0\"><span data-offset-key=\"7iedu-0-0\"><strong>Efficiency<\/strong>: Compared to other online marketing disciplines, email marketing has the best ROI. You can reach a large number of recipients with little effort in <a href=\"https:\/\/audienceserv.com\/blog\/email-marketing-best-practice-email-design-and-development\/\">creating emails<\/a>.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"d8cne-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8cne-0-0\"><strong><span class=\"adverb\">Highly<\/span><\/strong><span data-offset-key=\"d8cne-1-0\"><strong> Targeted<\/strong>: Email campaigns can be <\/span><span class=\"adverb\"><span data-offset-key=\"d8cne-2-0\">highly<\/span><\/span><span data-offset-key=\"d8cne-3-0\"> targeted. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"d8cne-4-0\">Personalized E-Mails can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"d8cne-5-0\">be sent<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"d8cne-6-0\"> to segmented audience groups and customers\u2019 needs can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"d8cne-7-0\">be considered<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"d8cne-8-0\"> in accordance<\/span><\/span><span data-offset-key=\"d8cne-9-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"8r1mq-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8r1mq-0-0\"><span data-offset-key=\"8r1mq-0-0\"><strong>Optimized control options<\/strong>: Email marketing offers immediate and measurable results. <\/span><span class=\"hardreadability\"><span data-offset-key=\"8r1mq-1-0\">Right after the send-out, you can <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"8r1mq-2-0\">evaluate<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"8r1mq-3-0\"> the user behavior based on opening, click and conversion rates<\/span><\/span><span data-offset-key=\"8r1mq-4-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"8r1mq-5-0\">Usually email campaigns can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"8r1mq-6-0\">be measured<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"8r1mq-7-0\"> already three days after send-out, as this period reflects average response period<\/span><\/span><span data-offset-key=\"8r1mq-8-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"ndq8-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ndq8-0-0\"><span data-offset-key=\"ndq8-0-0\"><strong>Enormous reach:<\/strong> The number of email users is increasing worldwide, and so are email lists. <\/span><span class=\"hardreadability\"><span data-offset-key=\"ndq8-1-0\">Using an\u00a0 external and large-scale data base, can increase your reach and performance enormous<\/span><\/span><span data-offset-key=\"ndq8-2-0\">. Consider GDPR-compliant databases when choosing a publisher for your campaigns.\u00a0<\/span>\u00a0<\/div><\/li><\/ul><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"2q6ev-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2q6ev-0-0\"><span style=\"text-decoration: underline;\"><strong>Useful free tools:<\/strong><\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"155bt-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"155bt-0-0\"><ul><li><span data-offset-key=\"cgqbs-0-0\"><a href=\"https:\/\/mailchimp.com\/\"><strong>Mailchimp<\/strong><\/a>: Newsletter service that helps create, send, and manage newsletters.<\/span><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-b55939f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b55939f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-801b128\" data-id=\"801b128\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a2374 elementor-widget elementor-widget-image\" data-id=\"58a2374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/audienceserv.com\/blog\/email-marketing-best-practice-email-design-and-development\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/BLOG-LINK-PIC_ENG_E-MAIL-MARKETING-BEST-PRACTICE.jpg\" class=\"attachment-large size-large wp-image-555\" alt=\"Email Marketing: Best practice for creating email templates\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-6aebb4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aebb4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78638fc\" data-id=\"78638fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-650f86e elementor-widget elementor-widget-spacer\" data-id=\"650f86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-c751817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c751817\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-011f315\" data-id=\"011f315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9bbd87 elementor-widget elementor-widget-heading\" data-id=\"f9bbd87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.2 Search engine marketing (SEM) <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-12636f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12636f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-172876c\" data-id=\"172876c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a358ed elementor-widget elementor-widget-text-editor\" data-id=\"6a358ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"c5uvv-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c5uvv-0-0\"><span data-offset-key=\"c5uvv-0-0\">Search engine marketing (SEM) is essential for successful business lead generation. The customer journey is usually initiated with a specific need of the user. <\/span><span class=\"hardreadability\"><span data-offset-key=\"c5uvv-1-0\">Companies can address this need to get the attention from potential customers and by offering the right solution<\/span><\/span><span data-offset-key=\"c5uvv-2-0\">. E-mails are an ideal tool for this. Users often recognize their problem on their own. <\/span><span class=\"hardreadability\"><span data-offset-key=\"c5uvv-3-0\">In this case, search engines such as Google are the first point of contact for finding solutions and answers<\/span><\/span><span data-offset-key=\"c5uvv-4-0\">. For this reason, your search engine marketing should be set up <\/span><span class=\"adverb\"><span data-offset-key=\"c5uvv-5-0\">accordingly<\/span><\/span><span data-offset-key=\"c5uvv-6-0\">. The active search of the user for products, services or companies should <\/span><span class=\"passivevoice\"><span data-offset-key=\"c5uvv-7-0\">be used by<\/span><\/span><span data-offset-key=\"c5uvv-8-0\"> your company. With suitable offers \/ links, you can generate new leads <\/span><span class=\"adverb\"><span data-offset-key=\"c5uvv-9-0\">easily<\/span><\/span><span data-offset-key=\"c5uvv-10-0\">.\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"1eact-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1eact-0-0\"><span data-offset-key=\"1eact-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"9flmk-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9flmk-0-0\"><span data-offset-key=\"9flmk-0-0\">The SEM includes both search engine optimization and search engine advertising:<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"7j8n1-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7j8n1-0-0\"><span data-offset-key=\"7j8n1-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"83ktu-0-0\"><h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"83ktu-0-0\"><span data-offset-key=\"83ktu-0-0\">Search engine optimisation (SEO)<\/span><\/h3><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"q0fd-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"q0fd-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"q0fd-0-0\">Taking into account various factors, such as certain keywords, relevant content or technical requirements, the organic ranking of your own website can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"q0fd-1-0\">be increased<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"q0fd-2-0\">, and traffic can be <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"q0fd-3-0\">positively<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"q0fd-4-0\"> influenced<\/span><\/span><span data-offset-key=\"q0fd-5-0\">.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"9ilsb-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9ilsb-0-0\"><span data-offset-key=\"9ilsb-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"1p771-0-0\"><h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1p771-0-0\"><span data-offset-key=\"1p771-0-0\">Search engine advertising (SEA)<\/span>\u00a0<\/h3><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"729d3-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"729d3-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"729d3-0-0\">With search engine advertising, you can generate traffic by placing ads on search engine results pages<\/span><\/span><span data-offset-key=\"729d3-1-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"729d3-2-0\">If you use SEA <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"729d3-3-0\">correctly<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"729d3-4-0\">, this type of &#8220;paid traffic&#8221; delivers particularly good conversion rates due to the pre-qualification<\/span><\/span><span data-offset-key=\"729d3-5-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"729d3-6-0\">That\u2019s why search engine advertising is part of the standard repertoire for online advertisers<\/span><\/span><span data-offset-key=\"729d3-7-0\">.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"58dqd-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"58dqd-0-0\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-46d5c86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46d5c86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a0c64b\" data-id=\"3a0c64b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-4564d27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4564d27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d85c1d4\" data-id=\"d85c1d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d84330 elementor-widget elementor-widget-image\" data-id=\"1d84330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75d0056\" data-id=\"75d0056\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ffdac2 elementor-widget elementor-widget-text-editor\" data-id=\"7ffdac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"eainc-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eainc-0-0\"><strong><span style=\"text-decoration: underline;\">The advantages at a glance:<\/span><\/strong><\/div><\/div><ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"8l6bc-0-0\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"8l6bc-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8l6bc-0-0\"><span data-offset-key=\"8l6bc-0-0\"><strong>Increase online visibility:<\/strong> This medium is the best way to reach a wide online audience.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"2ucsg-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2ucsg-0-0\"><span data-offset-key=\"2ucsg-0-0\"><strong>Qualitative leads:<\/strong> Search engine marketing can address users based on their search intentions. By providing valuable information, you can generate qualitative leads.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"fh383-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fh383-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"fh383-0-0\"><strong>Reliable costs control and measurement of results:<\/strong> With SEM you keep complete control over your daily, weekly or monthly budget and the online marketing campaigns can be set up <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"fh383-1-0\">independently<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"fh383-2-0\"> from each other<\/span><\/span><span data-offset-key=\"fh383-3-0\">. Cookies can <\/span><span class=\"passivevoice\"><span data-offset-key=\"fh383-4-0\">be used<\/span><\/span><span data-offset-key=\"fh383-5-0\"> to understand and measure the results.<\/span><\/div><\/li><\/ul><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"3i3c0-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3i3c0-0-0\">\u00a0<\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"1qjn5-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1qjn5-0-0\"><strong>Useful free tools:<\/strong><\/div><\/div><ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"43r92-0-0\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"43r92-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"43r92-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"43r92-0-0\"><a href=\"https:\/\/search.google.com\/search-console\/about\"><strong>Google Search Console<\/strong><\/a>: Measures the search traffic of your website and provides solutions for optimization<\/span><\/span><span data-offset-key=\"43r92-1-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"dolgb-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dolgb-0-0\"><span data-offset-key=\"dolgb-0-0\"><strong>Google Analytics:<\/strong> Tracking tool that analyzes your website traffic. gives suggestions for improvement.<\/span><\/div><\/li><\/ul><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"7appv-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7appv-0-0\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1982115 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1982115\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb4e477\" data-id=\"cb4e477\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6523a36 elementor-widget elementor-widget-heading\" data-id=\"6523a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.3 Social Media Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-67dc0ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67dc0ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db256fc\" data-id=\"db256fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694e97a elementor-widget elementor-widget-text-editor\" data-id=\"694e97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"3bb93-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3bb93-0-0\"><span data-offset-key=\"3bb93-0-0\">Social media marketing is a great method for brand awareness as part of the marketing funnel. A qualitative and well thought-out content can build and strengthen your company image. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"3bb93-1-0\">If you use this channel <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"3bb93-2-0\">correctly<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"3bb93-3-0\">, you can establish engaging communication with your customers and followers<\/span><\/span><span data-offset-key=\"3bb93-4-0\">. This allows you to get to know your own target group and their needs even better. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"3bb93-5-0\">Social media comprises several channels such as Instagram, Facebook, Pinterest, Linkedin, etc. A target group analysis helps you to be active on the right channels<\/span><\/span><span data-offset-key=\"3bb93-6-0\">.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"2apf3-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2apf3-0-0\"><span data-offset-key=\"2apf3-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"30j2u-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"30j2u-0-0\"><span data-offset-key=\"30j2u-0-0\">There are also organic and paid options for social media. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"30j2u-1-0\">While the organic reach should <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"30j2u-2-0\">be used<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"30j2u-3-0\"> to build up loyal followers, the paid version offers the opportunity to share content with a larger audience<\/span><\/span><span data-offset-key=\"30j2u-4-0\">.<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-487d921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"487d921\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5efd902\" data-id=\"5efd902\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-e8dc19f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8dc19f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c8d79d\" data-id=\"5c8d79d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36882b0 elementor-widget elementor-widget-image\" data-id=\"36882b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d39c2f7\" data-id=\"d39c2f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a200188 elementor-widget elementor-widget-text-editor\" data-id=\"a200188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"5t7tl-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5t7tl-0-0\"><span style=\"text-decoration: underline;\"><strong>The advantages at a glance:<\/strong><\/span><\/div><\/div><ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"4o4nb-0-0\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"4o4nb-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4o4nb-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"4o4nb-0-0\"><strong>Wide reach<\/strong>: Nowadays, social media is part of everyday life for many people and every generation<\/span><\/span><span data-offset-key=\"4o4nb-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"4o4nb-2-0\">As a company it is important to choose the right social media channel in accordance to active users and your target audience<\/span><\/span><span data-offset-key=\"4o4nb-3-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"2n086-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2n086-0-0\"><span data-offset-key=\"2n086-0-0\"><strong>Qualified targeting:<\/strong> Tailored content can <\/span><span class=\"passivevoice\"><span data-offset-key=\"2n086-1-0\">be shared<\/span><\/span><span data-offset-key=\"2n086-2-0\"> with potential customers of your niche.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"b3g6q-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b3g6q-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"b3g6q-0-0\"><strong>Customer loyalty:<\/strong> If you use the medium <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"b3g6q-1-0\">correctly<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"b3g6q-2-0\">, you can build a familiar and personal relationship with users<\/span><\/span><span data-offset-key=\"b3g6q-3-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"6lm7u-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6lm7u-0-0\"><span data-offset-key=\"6lm7u-0-0\">Particularly suitable for <strong>brand awareness and customer loyalty.<\/strong><\/span><\/div><\/li><\/ul><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"55m2d-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"55m2d-0-0\">\u00a0<\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"fjtlq-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fjtlq-0-0\"><span style=\"text-decoration: underline;\"><strong>Useful free tools:<\/strong><\/span><\/div><\/div><ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"64hvt-0-0\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"64hvt-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"64hvt-0-0\"><span data-offset-key=\"64hvt-0-0\"><a href=\"https:\/\/later.com\/\"><strong>Later:<\/strong><\/a> Content planning tool for Instagram, Facebook, Pinterest<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"8b9es-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8b9es-0-0\"><span data-offset-key=\"8b9es-0-0\"><a href=\"https:\/\/www.canva.com\/\"><strong>Canva<\/strong><\/a>: Tool for the design process for professional graphics \/ templates \/ posts<\/span><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-d018d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d018d8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-577e622\" data-id=\"577e622\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596067b elementor-widget elementor-widget-heading\" data-id=\"596067b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.4 Content Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-8656660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8656660\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23d8da9\" data-id=\"23d8da9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-919ae26 elementor-widget elementor-widget-text-editor\" data-id=\"919ae26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"4u4os-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4u4os-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"4u4os-0-0\">Content marketing is an effective method for lead generation\u00a0for all types of companies<\/span><\/span><span data-offset-key=\"4u4os-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"4u4os-2-0\">Through exciting and relevant content, you can win the attention of your audience and you can redirect them to your website\/landing page<\/span><\/span><span data-offset-key=\"4u4os-3-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"4u4os-4-0\">Content marketing is also a good way to build trust with customers by sharing helpful free resources<\/span><\/span><span data-offset-key=\"4u4os-5-0\">.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"44aqe-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"44aqe-0-0\"><span data-offset-key=\"44aqe-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"97d0t-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"97d0t-0-0\"><span data-offset-key=\"97d0t-0-0\">But how can you use content to generate leads?<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"7nltp-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7nltp-0-0\"><span data-offset-key=\"7nltp-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"7d63t-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7d63t-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"7d63t-0-0\">Created content can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"7d63t-1-0\">be shared<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"7d63t-2-0\"> in the form of blogs, eBooks, videos, white papers, podcasts etc. In exchange with personal information such as emails addresses, the user gets access to the content<\/span><\/span><span data-offset-key=\"7d63t-3-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"7d63t-4-0\">This strategy is <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"7d63t-5-0\">therefore<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"7d63t-6-0\"> an important part of lead generation marketing and new customer acquisition<\/span><\/span><span data-offset-key=\"7d63t-7-0\">. Relevant content can also <\/span><span class=\"passivevoice\"><span data-offset-key=\"7d63t-8-0\">be shared<\/span><\/span><span data-offset-key=\"7d63t-9-0\"> across different media channels. A blog post can also <\/span><span class=\"passivevoice\"><span data-offset-key=\"7d63t-10-0\">be shared<\/span><\/span><span data-offset-key=\"7d63t-11-0\"> as a newsletter or as a social media post. If you use content and its added value, website traffic can <\/span><span class=\"passivevoice\"><span data-offset-key=\"7d63t-12-0\">be increased<\/span><\/span><span data-offset-key=\"7d63t-13-0\">.<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-8fb2f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fb2f1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdfecc3\" data-id=\"bdfecc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-0b24867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b24867\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cce0acf\" data-id=\"cce0acf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3f561 elementor-widget elementor-widget-image\" data-id=\"ca3f561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/idea.png\" class=\"attachment-large size-large wp-image-533\" alt=\"Online Marketing Tips\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa375d5\" data-id=\"aa375d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469bb04 elementor-widget elementor-widget-text-editor\" data-id=\"469bb04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"856jj-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"856jj-0-0\"><span style=\"text-decoration: underline;\"><strong>The advantages at a glance:<\/strong><\/span><\/div><\/div><ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"f73st-0-0\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"f73st-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f73st-0-0\"><span data-offset-key=\"f73st-0-0\"><strong>Sustainability<\/strong>: Content marketing does focus on value and sustainability. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"f73st-1-0\">Helpful content builds trust with the readers \/ listeners, which turns leads into long-term customers<\/span><\/span><span data-offset-key=\"f73st-2-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"32fcf-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"32fcf-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"32fcf-0-0\"><strong>Various distribution options<\/strong>: Self-created content can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"32fcf-1-0\">be shared<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"32fcf-2-0\"> in different forms on different channels<\/span><\/span><span data-offset-key=\"32fcf-3-0\">. <\/span><span class=\"complexword\"><span data-offset-key=\"32fcf-4-0\">In addition<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"32fcf-5-0\">, old content can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"32fcf-6-0\">be revisited<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"32fcf-7-0\"> and <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"32fcf-8-0\">quickly<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"32fcf-9-0\"> updated to current and relevant content<\/span><\/span><span data-offset-key=\"32fcf-10-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"32fcf-11-0\">For example, an old blog post can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"32fcf-12-0\">be updated<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"32fcf-13-0\"> and shared on the blog, in the newsletter or as an infographic on social media<\/span><\/span><span data-offset-key=\"32fcf-14-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"80qed-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"80qed-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"80qed-0-0\"><strong>Information hub<\/strong>: If you maintain your website as a source of information for the content you have created, the average session duration per user will increase<\/span><\/span><span data-offset-key=\"80qed-1-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"80qed-2-0\">If you also work with internal and external links to high-quality sources, the method will have a positive impact on your organic search engine ranking<\/span><\/span><span data-offset-key=\"80qed-3-0\">.<\/span><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-257a3f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"257a3f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6870acc\" data-id=\"6870acc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eda59f4 elementor-widget elementor-widget-heading\" data-id=\"eda59f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Lessons to Improve Your Customer Acquisition Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1d83de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d83de2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8923921\" data-id=\"8923921\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aaa4d7 elementor-widget elementor-widget-text-editor\" data-id=\"2aaa4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"dgnf1-0-0\"><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"dgnf1-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dgnf1-0-0\"><span data-offset-key=\"dgnf1-0-0\">Know your audience: Knowing your audience is fundamental for a successful marketing strategy. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"dgnf1-1-0\">Based on this, you should determine the channels for your customer acquisition strategy and create campaigns that meet the needs of potential new customers<\/span><\/span><span data-offset-key=\"dgnf1-2-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"2q1mr-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2q1mr-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"2q1mr-0-0\">Set clear goals: Only with predefined goals you can include a meaningful call-to-action in your campaigns<\/span><\/span><span data-offset-key=\"2q1mr-1-0\">. Your CTA is <\/span><span class=\"adverb\"><span data-offset-key=\"2q1mr-2-0\">extremely<\/span><\/span><span data-offset-key=\"2q1mr-3-0\"> important in guiding people to the conversion step. Test different CTA options and find out which option is best to drive your conversion rate.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"fegi6-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fegi6-0-0\"><span data-offset-key=\"fegi6-0-0\">Building engagement: As already mentioned, the customer journey consists of several steps. Before users becomes customers, they need to get to know the brand and build trust. <\/span><span class=\"complexword\"><span data-offset-key=\"fegi6-1-0\">In order to<\/span><\/span> <span class=\"adverb\"><span data-offset-key=\"fegi6-3-0\">successfully<\/span><\/span> <span class=\"complexword\"><span data-offset-key=\"fegi6-5-0\">accompany<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"fegi6-6-0\"> the customer on this way, it is important to know the problems and weaknesses and to offer solutions<\/span><\/span><span data-offset-key=\"fegi6-7-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"fegi6-8-0\">Authenticity is also important as well as a consistent cross- media marketing strategy that presents the same image of your company on all channels<\/span><\/span><span data-offset-key=\"fegi6-9-0\">.<\/span><\/div><\/li><li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"bhnqf-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bhnqf-0-0\"><span class=\"veryhardreadability\"><span data-offset-key=\"bhnqf-0-0\">Include partnerships: Partnerships with strategic alliances open up new target groups and gain <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"bhnqf-1-0\">additional<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"bhnqf-2-0\"> resources<\/span><\/span><span data-offset-key=\"bhnqf-3-0\">. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"bhnqf-4-0\">Through so-called \u00abco-marketing\u00bb, two or more companies are running a campaign <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"bhnqf-5-0\">in order to<\/span><\/span> <span class=\"complexword\"><span data-offset-key=\"bhnqf-7-0\">benefit from<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"bhnqf-8-0\"> each other\u2019s brand awareness and reach<\/span><\/span><span data-offset-key=\"bhnqf-9-0\">.<\/span><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f4da6ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4da6ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac1df33\" data-id=\"ac1df33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a376d elementor-widget elementor-widget-heading\" data-id=\"30a376d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Relevant KPI\u2019s to Measure Your B2C Lead Generation Success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-21661f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21661f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1cd654\" data-id=\"b1cd654\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfe2deb elementor-widget elementor-widget-text-editor\" data-id=\"cfe2deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"1nh4h-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1nh4h-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"1nh4h-0-0\">To measure the success of a lead management project, it is important to track and analyse certain KPI&#8217;s (Key Performance Indicators)<\/span><\/span><span data-offset-key=\"1nh4h-1-0\">. How many leads could <\/span><span class=\"passivevoice\"><span data-offset-key=\"1nh4h-2-0\">be generated<\/span><\/span><span data-offset-key=\"1nh4h-3-0\">? What are the costs of generating leads? Lead generation campaigns can <\/span><span class=\"passivevoice\"><span data-offset-key=\"1nh4h-4-0\">be evaluated<\/span><\/span><span data-offset-key=\"1nh4h-5-0\"> and optimized based on specific KPI&#8217;s.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"11m2s-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11m2s-0-0\"><span data-offset-key=\"11m2s-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"dhrd1-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dhrd1-0-0\"><strong>Return on Investment (ROI)<\/strong><\/div><div data-offset-key=\"dhrd1-0-0\">\u00a0<\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"44hcp-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"44hcp-0-0\"><span data-offset-key=\"44hcp-0-0\">The ROI relates to the relationship between advertising costs and the profit made. It <\/span><span class=\"passivevoice\"><span data-offset-key=\"44hcp-1-0\">is calculated<\/span><\/span><span data-offset-key=\"44hcp-2-0\"> as followed:<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-4768b09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4768b09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d98c963\" data-id=\"d98c963\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30866f5 elementor-widget elementor-widget-image\" data-id=\"30866f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-21.00.26.png\" class=\"attachment-medium size-medium wp-image-551\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-5ca9993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ca9993\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acc85e4\" data-id=\"acc85e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182a8bd elementor-widget elementor-widget-text-editor\" data-id=\"182a8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cost per Lead (CPL)<\/strong><\/p><p><span data-offset-key=\"flpjj-0-0\">Cost per lead describes a billing model in online marketing. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"flpjj-1-0\">While other payment models <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"flpjj-2-0\">are based<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"flpjj-3-0\"> on the billing of, for example, simple clicks on an advertising banner, this approach pays for each generated lead and thus for every contact who <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"flpjj-4-0\">is interested<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"flpjj-5-0\"> in the advertiser\u2019s products or services<\/span><\/span><span data-offset-key=\"flpjj-6-0\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-2a399b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a399b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94524cb\" data-id=\"94524cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4785c7f elementor-widget elementor-widget-image\" data-id=\"4785c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"67\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-21.00.33.png\" class=\"attachment-medium size-medium wp-image-550\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-3fedf35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fedf35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-920a20e\" data-id=\"920a20e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56f811f elementor-widget elementor-widget-text-editor\" data-id=\"56f811f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer Acquisition Costs (CAC)<\/strong><\/p><p><span class=\"veryhardreadability\"><span data-offset-key=\"ci19h-0-0\">The cost of acquiring customers can <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"ci19h-1-0\">be calculated by<\/span><\/span><span class=\"veryhardreadability\"><span data-offset-key=\"ci19h-2-0\"> dividing the marketing costs associated with a particular campaign by the number of customers won from that campaign<\/span><\/span><span data-offset-key=\"ci19h-3-0\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f01ed89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f01ed89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a036f3f\" data-id=\"a036f3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b50ce elementor-widget elementor-widget-image\" data-id=\"22b50ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"73\" src=\"https:\/\/audienceserv.com\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-21.00.41.png\" class=\"attachment-medium size-medium wp-image-549\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-d117c15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d117c15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25d32a7\" data-id=\"25d32a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b02b5 elementor-widget elementor-widget-heading\" data-id=\"27b02b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-91a591a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91a591a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84dc986\" data-id=\"84dc986\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a2d17 elementor-widget elementor-widget-text-editor\" data-id=\"a9a2d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"afq62-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"afq62-0-0\"><span data-offset-key=\"afq62-0-0\">We hope that this article has given you a good understanding of B2C lead generation. <\/span><span class=\"hardreadability\"><span data-offset-key=\"afq62-1-0\">When choosing your methods, it is important to align them with your business model and your target audience<\/span><\/span><span data-offset-key=\"afq62-2-0\">. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"8pu7i-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8pu7i-0-0\"><span data-offset-key=\"8pu7i-0-0\">Combining different strategies will help you to optimize your lead generation process. <\/span><span class=\"veryhardreadability\"><span data-offset-key=\"8pu7i-1-0\">For example, social media marketing is ideal for promoting SEO-optimized content containing a CTA for subscribing to a newsletter<\/span><\/span><span data-offset-key=\"8pu7i-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"cmttq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cmttq-0-0\"><span data-offset-key=\"cmttq-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"9rjip\" data-offset-key=\"92ki5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"92ki5-0-0\"><span data-offset-key=\"92ki5-0-0\">With clever inbound marketing campaigns, you can promote relevant content across different channels. This will help you to win&nbsp;qualified leads and convert them into loyal customers.&nbsp;It is important to have a close cooperation between the Marketing and Sales team. This way, you can define and generate good and qualified leads. <\/span><span class=\"hardreadability\"><span data-offset-key=\"92ki5-1-0\">You should <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"92ki5-2-0\">constantly<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"92ki5-3-0\"> track and optimize the individual stages of your lead generation process<\/span><\/span><span data-offset-key=\"92ki5-4-0\">. Thus, you can improve the quality of your leads and drive your sales.&nbsp;<\/span><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-16abdea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16abdea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c84825\" data-id=\"4c84825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caf8e32 elementor-widget elementor-widget-spacer\" data-id=\"caf8e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-9d97bf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d97bf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c29f77d\" data-id=\"c29f77d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93c3439 elementor-widget elementor-widget-heading\" data-id=\"93c3439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download the Article as a White Paper:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-b3d30f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3d30f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62f25c0\" data-id=\"62f25c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-780885a elementor-widget elementor-widget-html\" data-id=\"780885a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pardot\"><iframe src=\"https:\/\/go.audienceserv.com\/l\/875661\/2020-07-23\/kqn36h\" width=\"100%\" height=\"580\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-30d95bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30d95bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f25399\" data-id=\"9f25399\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Company growth is one of the main goals for each business. Because only with sustainable development&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2C Lead Generation - The Ultimate Guide for Beginners<\/title>\n<meta name=\"description\" content=\"Learn about successful B2C lead generation to grow your business. Use the best strategies to generate leads and win new customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceserv.com\/blog\/b2c-lead-generation-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C Lead Generation - The Ultimate Guide for Beginners\" \/>\n<meta property=\"og:description\" content=\"Learn about successful B2C lead generation to grow your business. 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