{"id":430,"date":"2020-05-19T08:01:26","date_gmt":"2020-05-19T08:01:26","guid":{"rendered":"https:\/\/audienceserv.com\/blog\/?p=430"},"modified":"2021-05-10T12:52:13","modified_gmt":"2021-05-10T12:52:13","slug":"9-conseils-marketing-en-e-commerce-pendant-la-crise-du-coronavirus","status":"publish","type":"post","link":"https:\/\/audienceserv.com\/blog\/fr\/9-conseils-marketing-en-e-commerce-pendant-la-crise-du-coronavirus\/","title":{"rendered":"9 conseils marketing en e-commerce pendant la crise du Coronavirus"},"content":{"rendered":"\t\t
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La pand\u00e9mie de coronavirus a chang\u00e9 le monde et le comportement des consommateurs qui doivent faire face l’ins\u00e9curit\u00e9, les probl\u00e8mes financiers et de sant\u00e9. Cette crise sanitaire a \u00e9galement un impact \u00e9norme sur le commerce en ligne.<\/span><\/p>

En tant que plateforme e-commerce, il est important de prendre en consid\u00e9ration le comportement actuel des consommateurs et les cons\u00e9quences de la crise pour adapter les strat\u00e9gies marketing sur le court et long termes.<\/span><\/p>

Dans cet article, nous avons compil\u00e9 9 conseils marketing pour aider les boutiques en ligne \u00e0 surmonter la crise du corona avec la bonne strat\u00e9gie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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9 conseils marketing en e-commerce pendant la crise du Coronavirus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conseil 1 : Comprendre les besoins actuels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les habitudes ont chang\u00e9 pour de nombreuses personnes, tout comme leur comportement d’achat. Alors que les \u00ab achats compulsifs \u00bb diminuent progressivement, les consommateurs continuent de s’approvisionner. Ces changements constituent des d\u00e9fis majeurs pour les vendeurs en ligne. M\u00eame les plus grandes enseignes du monde peinent \u00e0 r\u00e9pondre \u00e0 une demande sans pr\u00e9c\u00e9dent des consommateurs. Qu’ach\u00e8tent exactement les consommateurs et comment devez-vous adapter votre strat\u00e9gie aux besoins des clients?<\/span><\/p>

De nombreuses \u00e9tudes d\u00e9montrent que les consommateurs utilisent l’isolement pour changer positivement leur mode de vie. Les cat\u00e9gories fitness, sevrage tabagique connaissent une forte croissance. Le consommateur s’int\u00e9resse \u00e9galement aux produits pratiques et utiles. Concentrez votre offre sur les cat\u00e9gories de produits en vogue pendant la crise COVID-19.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 2 : Ajouter des cat\u00e9gories de produits sur votre site Web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La crise du corona affecte le comportement des consommateurs qui se concentre soudainement sur des cat\u00e9gories de produits diff\u00e9rentes. Alors que certains utilisateurs savent exactement ce qu’ils veulent, d’autres ont besoin d’inspiration et des id\u00e9es d\u2019achats pertinents. Donnez-leur des conseils via votre site Web et cat\u00e9gorisez vos produits pour un meilleur aper\u00e7u. Des miniatures, des titres plus longs et m\u00eame des descriptions faciliteront leur choix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 3 : Vendre des coffrets d'abonnement\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Il ne fait aucun doute que le COVID-19 affecte de nombreuses plateforme d\u2018achat en ligne. Il est important de comprendre la situation actuelle et le nouveau comportement d’achat des consommateurs. Au lieu de vous concentrer sur la vente d’articles de luxe, vous pouvez par exemple proposer des coffrets d’abonnement comprenant des produits utiles. Utilisez les avantages qu\u2019offrent internet pour trouvez de nouvelles fa\u00e7ons d’inspirer les acheteurs, de renforcer la notori\u00e9t\u00e9 de votre marque et de gagner leur confiance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 4 : Futures remises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le manque de clients sur les plateforme de e-commerce \u00e0 un gros impact sur la stabilit\u00e9 financ\u00e8re de celles-ci. Une fa\u00e7on possible de se maintenir est de vendre des cartes-cadeaux \u00e0 prix r\u00e9duit. Les remises ont pour avantage d\u2019attirer l’attention et stimuler les ventes. Ces campagnes de promotions peuvent \u00eatre id\u00e9alement partag\u00e9es via email. Celles-ci sont \u00e9galement parfaites pour gagner de nouveaux clients pour votre entreprise. En choisissant le bon groupe cible, le moment id\u00e9al d\u2019envois et en personnalisant vos emails, vous r\u00e9ussirez \u00e0 gagner de nouveaux clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 5 : R\u00e9duire les frais de livraison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Que votre entreprise vende des produits d\u00e9mat\u00e9rialis\u00e9s ou des articles physiques, votre processus de commandes souffre certainement en raison de la crise actuelle. Afin d\u2018adapter les frais d’exp\u00e9dition, il est important de mettre en \u0153uvre une strat\u00e9gie d’exp\u00e9dition efficace sur votre plateforme ecommerce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 6 : Politique d'annulation pendant la crise de Coronavirus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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De nombreux \u00e9l\u00e9ments li\u00e9s \u00e0 l’exp\u00e9rience d’achat ont chang\u00e9 avec la propagation du coronavirus. Les grands d\u00e9taillants ajustent et prolongent les p\u00e9riodes de retour pour rassurer les acheteurs. M\u00eame si garantir une politique de retour e-commerce peut sembler probl\u00e9matique, c’est une mani\u00e8re efficace de gagner des clients satisfaits.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 7 : Achetez en ligne et retirez en magasin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La distance sociale est la bonne conduite \u00e0 tenir contre la pand\u00e9mie de coronavirus!<\/span><\/p>

Par cons\u00e9quent, vous devrez opter pour le mod\u00e8le \u201eachat en ligne, retrait en magasin\u201c. Cela permet aux clients d’acheter des produits en ligne et de r\u00e9cup\u00e9rer ses articles plus tard en magasin. En suivant cette approche, vous pouvez \u00e9viter tout contact direct et continuer \u00e0 proposer vos produits.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 8 : Optimiser les campagnes PPC pendant la crise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La pand\u00e9mie de coronavirus d\u00e9finira 2020. Avec la propagation du virus, nous avons pu observer des changements majeurs dans notre vie quotidienne. Les habitudes sur les moteurs de recherche ont \u00e9galement chang\u00e9 avec la crise. Les annonceurs ont compris que le virus a eu un impact sur les campagnes de marketing PPC dans de nombreuses industries. Il est donc important de comprendre comment s’adapter \u00e0 ces tendances e-commerce en \u00e9volution constante.<\/span><\/p>

Les experts en marketing du monde entier essaient de faire face \u00e0 ces changements de comportement mais le manque de donn\u00e9es historiques rend la t\u00e2che difficile. Ici, vous devez aborder la situation avec un peu de cr\u00e9ativit\u00e9 : examiner les tendances, partager et \u00e9changer des id\u00e9es, et consid\u00e9rer la situation de mani\u00e8re saisonni\u00e8re.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/a><\/a><\/div>
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We from Audience Serv are a specialist for lead generation and customer acquisitions. With highly targeted marketing email campaigns, we are able to reach potential customers for your company by sharing your advertising message with our GDPR compliant and large-scale database. This way, your company can reach millions of users within your market directly and turn them into customers fast and efficient. Contact us for more information and consultancy.<\/p>\n<\/div>\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 9 : D\u00e9veloppez la vente sociale\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pour un site e-commerce sans emplacement physique, le marketing sur les r\u00e9seaux sociaux est un \u00e9l\u00e9ment important pour la vente au d\u00e9tail. Les clients deviennent de plus en plus exigeants et passent beaucoup de temps \u00e0 comparer les enseignes et les marques trouver celles qui r\u00e9pondent \u00e0 leurs attentes.<\/span><\/p>

D\u00e9velopper une strat\u00e9gie marketing sur les r\u00e9seaux sociaux permettra \u00e0 vos potentiels clients de trouver et d’acheter vos produits et services, augmenter vos ventes, \u00e9tablir des relations avec les clients et renforcer votre image de marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Visionnez le webinaire complet en cliquant sur le lien ci-dessous :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDownload the Full Presentation here\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do you have any questions?<\/strong><\/p>

Contact Oliver Wilke, our VP Global Sales & Client Services\u00a0at Audience Serv,\u00a0if you want to know more. He will be happy to help you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La pand\u00e9mie de coronavirus a chang\u00e9 le monde et le comportement des consommateurs qui doivent faire…<\/p>\n","protected":false},"author":1,"featured_media":1453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[170],"tags":[],"class_list":["post-430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-fr"],"yoast_head":"\n9 conseils marketing en e-commerce pendant la crise du Coronavirus<\/title>\n<meta name=\"description\" content=\"The corona crisis has a huge impact on eCommerce. 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