{"id":415,"date":"2020-05-19T08:00:24","date_gmt":"2020-05-19T08:00:24","guid":{"rendered":"https:\/\/audienceserv.com\/blog\/?p=415"},"modified":"2021-05-10T13:44:39","modified_gmt":"2021-05-10T13:44:39","slug":"10-conseils-marketing-pour-les-hoteliers-pendant-la-crise-du-coronavirus","status":"publish","type":"post","link":"https:\/\/audienceserv.com\/blog\/fr\/10-conseils-marketing-pour-les-hoteliers-pendant-la-crise-du-coronavirus\/","title":{"rendered":"10 conseils marketing pour les h\u00f4teliers pendant la crise du Coronavirus"},"content":{"rendered":"\t\t
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L’incertitude d\u00fb au coronavirus a un impact mondial. La mise en place des restrictions de voyage pour emp\u00eacher la propagation du virus impacte particuli\u00e8rement le secteur du tourisme. Ces nouveaux changements entra\u00eenent une importante diminution des r\u00e9servations dans l’h\u00f4tellerie ainsi qu\u2019une baisse spectaculaire au niveau des ventes. Comment les professionnels du tourisme devraient-ils r\u00e9agir face \u00e0 la crise et ses cons\u00e9quences ?<\/p>

Dans cet article, Audience Serv a compil\u00e9 10 conseils marketing pour les h\u00f4teliers \u00e0 surmonter la crise du coronavirus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Visionnez le webinaire complet en cliquant sur le lien ci-dessous :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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10 conseils marketing pour les h\u00f4teliers pendant la crise du Coronavirus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conseil 1 : Maintenez votre image publique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Face \u00e0 cette situation incertaine et loin d\u2019\u00eatre ordinaire, il est important de maintenir son image de marque. Utilisez votre site Web pour rassurer vos clients et leur rappeler que votre propri\u00e9t\u00e9 est propre, s\u00fbre et confortable. Pour appuyer votre message, ajoutez vos politiques de nettoyage et sanitaire. Suivez une communication claire et transparente, soyez honn\u00eate avec vos clients et formez votre personnel conform\u00e9ment aux consignes de s\u00e9curit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 2 : Ciblez vos clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La crise sanitaire actuelle \u00e0 installer l’inqui\u00e9tude et l\u2018ins\u00e9curit\u00e9 chez les voyageurs. Il est donc important de cibler les clients avec le bon message. Comptez sur des campagnes d\u2018emailing personnalis\u00e9es pour gagner de (nouveaux) clients gr\u00e2ce \u00e0 des devis adapt\u00e9s. Offrez des offres exclusives telles que des surclassements de chambre, des cadeaux exclusifs de bienvenue ou d’autres offres surprises. De cette fa\u00e7on, vous pouvez renforcer et \u00e9tablir un contact avec votre client\u00e8le et assurer des r\u00e9servations directes durables<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 3 : Gardez le contact gr\u00e2ce au marketing de contenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Avec les annulations de voyages et d’\u00e9v\u00e9nements qui continuent de tomber, il lest important d\u2019\u00e9tendre sa strat\u00e9gie marketing. Assurez une communication coh\u00e9rente et opportune avec vos clients. Malgr\u00e9 les temps difficiles, communiquez sur l’identit\u00e9 et les valeurs votre marque est important.<\/p>

Afin de rester en contact avec vos clients, le marketing de contenu est un moyen efficace. De plus, un contenu pertinent augmentera le trafic organique de votre site et s\u00e9curisera ainsi de futures r\u00e9servations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 4 : N'arr\u00eatez pas de promouvoir vos services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab Quand les temps sont bons, vous devez faire de la publicit\u00e9. Quand les temps sont mauvais, vous devez faire de la publicit\u00e9. \u00bb<\/p>

Aussi grave que cette crise puisse para\u00eetre, les co\u00fbts publicitaires sont actuellement au plus bas. Utilisez cette opportunit\u00e9 pour repositionner votre marque ou pour introduire de nouveaux produits \/ services. Continuez \u00e0 investir dans des campagnes de marketing au lieu de les r\u00e9duire. Des reductions budg\u00e9taires en marketing pourraient entra\u00eener une perte de ventes potentielles actuelles et futures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 5 : \u00c9valuer l'impact sur votre entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pour adapter votre strat\u00e9gie marketing en ligne pendant la crise du coronavirus, vous devez \u00e9valuer son impact actuel sur votre entreprise. Cr\u00e9ez des pr\u00e9visions bas\u00e9es sur des donn\u00e9es historiques d’\u00e9pid\u00e9mies similaires comme le SRAS ou le H1N1. Apprenez des d\u00e9fis pass\u00e9s et estimez les d\u00e9veloppements possibles. Et encore plus important, ajustez votre strat\u00e9gie pour \u00e9viter les effets n\u00e9gatifs sur votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 6 : Ajustez votre strat\u00e9gie marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L’augmentation des restrictions de voyage en raison de Covid-19 provoque une baisse soudaine des r\u00e9servations dans le secteur du tourisme et de l’\u00e9v\u00e9nementiel. Soyez pr\u00eat \u00e0 affronter les d\u00e9fis en cours et restez flexible. Concentrez-vous sur le d\u00e9veloppement de la notori\u00e9t\u00e9 de votre marque \u00e0 travers des campagnes display et privil\u00e9giez les m\u00e9thodes de marketing direct.<\/p>

En raison de marges plus \u00e9lev\u00e9es, une strat\u00e9gie de marketing direct conduira \u00e0 une activit\u00e9 rentable et durable. De plus, des offres sp\u00e9ciales telles que \u00abR\u00e9servez la troisi\u00e8me nuit avec une remise de 30%\u00bb peuvent g\u00e9n\u00e9rer des ventes suppl\u00e9mentaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 7 : Ajouter des offres exclusives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Continuez toutes les promotions en cours et ajoutez des offres exclusives. De cette fa\u00e7on, vous pourrez attirer l’attention et l’int\u00e9r\u00eat de vos clients potentiels et vous demarquera de vos concurrents. En plus d\u2018augmenter la valeur per\u00e7ue par vos clients, vous maintiendrez votre taux de march\u00e9. Par exemple: au lieu de r\u00e9duire le prix de la nuit de 50 \u20ac, des avantages suppl\u00e9mentaires d’une valeur de 50 \u20ac pourraient \u00eatre offerts gratuitement (par exemple une bouteille de vin gratuite chaque soir du s\u00e9jour, une entr\u00e9e gratuite aux attractions locales …)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 8 : Focalisez-vous sur les vols domestiques et march\u00e9s locaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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N’oubliez pas qu’en raison des restrictions d\u00fb \u00e0 la crise, les gens s’abstiennent de voyager \u00e0 l’\u00e9tranger et pr\u00e9f\u00e8rent les voyages int\u00e9rieurs. Face \u00e0 l\u2019incertitude, de nombreux vacanciers modifient leurs voyages et leurs budgets pour des s\u00e9jours locaux.<\/p>

Pour g\u00e9n\u00e9rer des sources de revenus alternatives, faites la promotion de tous vos services, tels que les restaurants, les bars, les spas, etc. aupr\u00e8s de votre groupe cible local. D\u00e9finissez vos offres et tarifs en fonction de la g\u00e9o-segmentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 9 : Soyez flexible et g\u00e9n\u00e9reux - annulation gratuite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le coronavirus est une crise sanitaires qui vous oblige \u00e0 mettre les gens avant le profit et ajuster votre strat\u00e9gie en cons\u00e9quence. Soyez g\u00e9n\u00e9reux et flexible et offrez \u00e0 vos clients des options d’annulation et des remboursements, m\u00eame s’ils n’\u00e9taient pas pr\u00e9vus \u00e0 l’origine.<\/p>

Si un remboursement complet n’est pas envisageable, donnez \u00e0 vos clients la possibilit\u00e9 de changer les dates de r\u00e9servation. Ainsi, le client pourra commencer le voyage sans frais suppl\u00e9mentaires apr\u00e8s la crise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conseil 10 : Concentrez-vous sur le long terme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nous esp\u00e9rons que le coronavirus sera enray\u00e9 d\u00e8s que possible et que la crise sera bient\u00f4t termin\u00e9e. Cependant, la pand\u00e9mie est susceptible d’avoir des impacts sur le long terme et des d\u00e9fis permanents. Il est donc important de privil\u00e9gier des strat\u00e9gies sur le long terme pour votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRequest the Full Presentation here\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do you have any questions?<\/strong><\/p>

Contact Oliver Wilke, our VP Global Sales & Client Services\u00a0at Audience Serv,\u00a0if you want to know more. He will be happy to help you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L’incertitude d\u00fb au coronavirus a un impact mondial. La mise en place des restrictions de voyage…<\/p>\n","protected":false},"author":1,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[170],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-fr"],"yoast_head":"\n10 conseils marketing pour les h\u00f4teliers pendant la crise du Coronavirus<\/title>\n<meta name=\"description\" content=\"The corona crisis has a huge impact on the travel industry. 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